Roger Henry

Staples Promotional Products announced CEO Roger Henry will be retiring at the end of February 2009. Henry has served for more than 28 years at the business (formerly known as American Identity prior to its acquisition by Staples in 2007). He was president since 1995 and CEO since 2003.

1 Bensussen Deutsch & Associates (BD&A) Woodinville, WA www.bdainc.com Principal: Jay Deutsch, CEO “TAKING THE BULL BY THE HORNS” PM: In your opinion, what does it mean to be a top distributor? JD: It means we pay attention to our clients’ objectives. It means creating effective and cohesive merchandise programs that provide a tangible, useful and personal connection to our clients’ brands. It means providing the most comprehensive suite of merchandise services, and backing them with the best people around. PM: What has been your strategy for success? JD: BD&A’s strategy for success is proven processes, unmatched