If you haven't worn one yourself, it's highly likely you've at least seen a yellow Livestrong wristband. The ubiquitous bracelets are as much a fashion statement as they are a call for solidarity. But seven years ago, the Lance Armstrong Foundation thought the fund-raising wristband, a collaborative effort by Nike and Wieden+Kennedy, would be an absolute dud.
"First and foremost, we thought it was a terrible idea—a horrible idea," said Doug Ulman, CEO of Livestrong, at Fast Company's Innovation Uncensored conference in San Francisco last week.
Doug Ulman
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