At a Harvard program I enrolled in many years ago, the great Marty Marshall taught us the three most important words in the marketing lexicon: What's going on?
It started with such a simple and noble objective—protecting children from lead and other toxins.
Can any one person successfully navigate the constantly evolving state and federal product safety and compliance regulations for your organization?
As I follow up on the many conversations that were started at the recent PPAI North American Leadership Conference and the PPAI Product Safety Summit, my belief that the rate of change in our industry is accelerating continues to be confirmed.
This week, I attended the PPAI North American Leadership Conference and inaugural PPAI Product Safety Summit, where it became evident the promotional products industry has arrived at a critical industry tipping point.
A quick look at CPSIA reform, the lead limit change, and the upcoming Product Safety Summit.
Corporate America's expectations for supply chain transparency and control continue to grow as companies work to manage growing risk in light of the evolving product safety and compliance environment.
Being a distributor in today's business environment is challenging. But the sales cycle has become even more complex due to the variety of compliance expectations from end-buyer customers.
While the concept behind indemnification agreements is understandable, they fail to address one crucial question: How do indemnification agreements protect the end buyer's brand?
While some may wish it were so, product safety is not going away.
