Style No. 1: Sustainability
The idea of “greener” apparel remains a top priority for consumers. “One of the biggest trends we’re seeing in the industry is eco-friendly,” observed
Brian Deissroth, senior key accounts manager for Augusta Sportwear, Augusta, Georgia. “You look at what’s going on in general—people and companies are being more responsible for their eco footprint. There’s more focus on recyclable and sustainable products.”
It’s a trend that has staying power, especially in an industry that isn’t exactly known for being sustainable. But, according to Rachel Hoskins, sales manager at Threadfast Apparel, New York, that is changing.
“Sustainable is a trend continuing to grow and I don’t think it’s going anywhere,” she remarked. “It should be on our radars of how to purchase blanks more mindfully.”
For distributors looking to incorporate eco-friendly styles, it comes down to educating customers. Hoskins said that if a customer comes to you requesting the cheapest product, explain why that might not be a good “green” idea.
“If it’s cheap, it’s worn one time then thrown away,” she said. “You want a T-shirt to be someone’s favorite, so they wear it more than once. If it’s getting worn more than once, it’s less wasteful.” Top that with the fact that more wears mean more exposure, and it’s a sales (and style) win.
That also carries over to the decorating aspect. “Printing or decorating with eco-friendly processes should also be highlighted alongside a sustainable, organic or eco-type offering,” noted Mara Mustola, director of sales, custom programs for Golden Goods USA, San Francisco. “Many of our clients, new and repeat, have become very invested in eco-friendly garments and processes, which includes water-based ink printing.”
Seen here: Unisex Sherpa Lined Denim Jacket by Threadfast Apparel