Silicon Valley

Over five years in Silicon Valley has taught me that marketing is unmistakably a science—the science of discovering what people love about your product and of engendering love if none previously existed. Much as Google uses mountains of data to match a user to their precise search query, marketing in Silicon Valley requires the same scientific approach of matching a user to the magic of your product.

Click below to read about the three things you should know about the science of marketing.

Weeks after a Silicon Valley county in California became the first in the nation to ban toys from McDonald's Happy Meals and other food promotions aimed at children, a public health watchdog group called on the fast food giant to remove the playthings from all its meal packages.

County officials in Silicon Valley trying to curb childhood obesity voted Tuesday to ban restaurants from giving away toys and other freebies that often come with high-calorie meals aimed at kids.

Neenah, Wisconsin-based Adventures in Advertising (AIA) announced it added two owners to its network. The additions include