San Diego-based PETCO announced will join the Pismo Beach, California-based Pay It Forward Foundation with its twist on the Pay It Forward inspirational bracelet, as it introduces the PAW It Forward bracelet in January 2009. The first wave of PAW it Forward bracelets will be sold for $1.00 each with proceeds going to the PETCO Foundation. The Foundation gives assistance to animal welfare groups across the country. Following the success of the first wave of PAW it Forward bracelets PETCO hopes to launch a nation-wide campaign later in 2009. The PAW It Forward campaign is intended to encourage pet adoption and pet rescue.
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