Staton Corporate & Casual

Stop what you're doing, right now, and put on a Beach Boys' song. Really, go ahead. It will help.

Fashion trends come and go but a few classic accessory items are timeless. Caps and bags can help make your fashion statement a bit more personal. By embellishing with bling, your alma mater, or supporting your favorite team or charity, the added accessory to your ensemble tells us a little bit more about you.

The best trends this season are high on impact and low in effort. Garment dyes and organic products give your customer an original vintage look and a sophisticated approach to doing their part for the environment.

Seasonal affective disorder is very real-and affecting your wardrobe.

Lea Robinson, vice president of sales and marketing for Staton Corporate & Casual, has recently started a great new apparel blog full of fashion tips and product suggestions. Be sure to check it out this month for the scoop on blazers, V-necks and pink awareness items.

THE PROMOTIONAL PRODUCTS industry is an evolving one. Case in point: a little over five years ago when this writer first came aboard the Promo Marketing (formerly Promotional Marketing) ship, there was little, if any, talk of the environment and what the industry could do to preserve it. However, within the past two years alone, it seems the entire industry has gone “green,” with both suppliers and distributors heralding their environmentally responsible business practices and industry publications dedicating entire issues to the topic. Even with the widespread attention environmental safety has received, there are other notable topics brewing in the industry these days.

WHEN THE FEDERAL government created the National Aeronautics and Space Administration (NASA) in 1958, people were looking to venture into the most remote locations imaginable. The thirst for discovery was demanding and required vast sums of capital to invest in new technologies, inventions and enhancements. NASA contracted many businesses and manufacturing plants to create tools that would meet the needs of space travel. Once the new technology was in place, these companies had the building blocks to manufacture space-age products on a large scale and reduce prices, making them accessible to average consumers. NASA can be thanked for home smoke detectors, cordless drills and

**VIDEO - Staton launches new apparel lines