WHAT'S IN STYLE
April 13, 2016 at 6:28 pm
This month marks my two-year anniversary of curling. Every Tuesday night, I head to Bucks County Curling Club, put on the proper footwear, grab my broom, stretch, catch up with fellow club members and take the ice. Strangely enough, there’s plenty to be learned from what curlers wear on the ice. Here are a few ideas to keep in mind for your future apparel campaigns, and how to reach out to markets that may seem more specialized than others...
April 13, 2016 at 5:28 pm
By the time summer gets here, it seems like there’s a can’t-miss music festival each weekend. (No, seriously.) Add in touring festivals, like Warped Tour, and major festivals, like Bonnaroo, Firefly and Lollapalooza, and it’s no wonder festival fashion is a hot topic. Here are a few examples of how distributors can take advantage of the season and cater to festivalgoers nationwide...
April 6, 2016 at 5:30 pm
On Tuesday, Beyoncé filed a lawsuit in Manhattan federal court, suing Texas-based company Feyoncé Inc. for trademark infringement, Reuters reported. The lawsuit calls for the company to stop selling its apparel—think shirts, sweatshirts and tank tops—and coffee mugs that say “Feyoncé” (you know, like, fiancé) on them. It also seeks unspecified damages...
April 6, 2016 at 5:20 pm
It all comes down to pitching. On March 29, Under Armour was granted a patent for an “arm warmer,” which looks like a one-armed jacket in drawings filed with the original application two years ago, Bloomberg reported. The jacket is designed for pitchers to help keep their arms warm and loose while their teammates bat...
April 6, 2016 at 5:15 pm
Campaign image for Ellen DeGeneres' Gap Kids line called racist, Villanova Wildcats championship merchandise a win for apparel companies, MLB to incorporate wearable tech for in-game use, outerwear company uses RFID to combat counterfeiters, and Tri-Mountain launches new catalog: Here's what's happening this week in the apparel world…
April 6, 2016 at 2:59 pm
While it's been uncharacteristically cold here in Philadelphia, the first week of April still has brought chirping birds and blooming cherry blossoms. The start of spring also signifies that Earth Day is almost here, and if you're anything like us, you love the opportunity to give back to Mother Earth. Whether it's with eco-friendly products…
April 6, 2016 at 4:54 pm
It’s only the sixth day of April and already the month has lived up to its half of the proverb: “April showers bring May flowers.” Raincoats and umbrellas have been staples for us in the Northeast this past week. But just because it’s dreary outside doesn’t mean we have to dress the same way...
March 30, 2016 at 5:41 pm
Wearable tech is one of today’s major buzzwords. And, perhaps, rightfully so. According to The Motley Fool, shipments of wearable devices increased 139 percent year-over-year—from 35.5 million in 2014 to 85 million in 2015. Here are three wearable tech trends that could prove useful for the promotional products industry...
March 30, 2016 at 5:23 pm
By now, you've probably heard the term 'gluten free'—even if you don't exactly know what gluten is. A few years ago, mostly only people with celiac disease—where gluten damages the small intestine—stuck to gluten-free diets. But recently, reports have come out that almost anyone can benefit from such…
March 30, 2016 at 2:51 pm
Camouflage is growing in popularity, women pay more than men for similar apparel, American Apparel appoints new board chairman, Fanatics teams with NFL for quick-turnaround merchandise, and Lululemon launches new, localized storefront: Here's what's happening this week in the apparel world…
