WHAT'S IN STYLE

How Will Your Clients Summer?
July 22, 2020 at 12:41 pm

FACT. Businesses are opening. Not all, but many. Not at full capacity, but at some capacity. Eventually most of us will be back at work in a place of business. That means summer uniforms for some people. There is nothing normal about this summer but it doesn’t mean giving up smart style in your uniform…

'I've Never Been So Disgusted by a Businessperson': Employees Speak Out as Charney Says There's 'No Outbreak' at Los Angeles Apparel
July 22, 2020 at 11:32 am

After authorities ordered the facility shut down due to more than 300 positive COVID-19 cases and four employee deaths, Los Angeles Apparel founder Dov Charney said the company was in the right to continue operating. His reasoning? The numbers found in his company are “commensurate” with the COVID-19 rate in South Los Angeles overall, and therefore not indicative of an outbreak...

Hanes Introduces #MaskAround Campaign, Donates 1 Million Masks for Homeless
July 22, 2020 at 11:54 am

Hanesbrands Inc., Winston-Salem, N.C., launched its #MaskAround campaign to stress the importance of wearing a face mask in public. The company is also donating 1 million masks to homeless people nationwide. The #MaskAround campaign is aimed at Instagram and TikTok users, hoping to educate them on the importance of face coverings and inspiring more widespread usage...

More Major Athletic Brands Are Creating Exercise-Friendly Face Masks for Athletes 
July 15, 2020 at 1:50 pm

Last month, we covered Under Armour's face mask designed for athletes that sold out of its first run in an hour. Now, it looks as though Under Armour might have some competition, as other major athletic brands are following suit. Reebok and Adidas both launched masks for athletes, and fashion retailer Uniqlo sold out of an activewear mask...

What Is a 'Zoom Shirt' and Why Is It Important Now?
July 15, 2020 at 1:38 pm

There are times where we need to put on a professional appearance, and our usual T-shirt uniform just doesn’t look the part. Enter the "Zoom Shirt." It’s not some special shirt that helps you access a virtual meeting, but it’s the one that you likely go to when you’re facing clients. It might be an oxford, a sweater or a polo shirt...

The 2020 Style Guide: Promotional Apparel for Changing Times
May 6, 2020 at 10:14 am

In fashion, what was popular a few months ago may no longer be in style, or maybe a new trend has taken over. That’s especially true now, as the world looks a lot different than it did to start the year and changes by the day. But that’s part of what makes promotional apparel so important. It’s inclusive. It’s adaptable. There’s something for everyone and every situation...

Promotional Socks: Features, Customization Options and Sales Ideas
July 8, 2020 at 10:37 am

You’re probably well aware that socks and footwear are important. You’re probably even wearing socks right now. But what you might not know are some of the many capabilities that companies have to make socks more interesting or functional than just covering your feet...