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Michelob Ultra's Star-Studded Super Bowl Ad Has a Full Line of Tie-In Merch (With Some Fun Interactive Features)
February 10, 2022 at 10:54 am

Michelob Ultra's three-part Super Bowl ad brings celebrity endorsements, social media contests, a full branded merchandise collection and the call for fans to pay close attention to minute details, creating a multi-platform branding experience. The bowling alley-themed merchandise includes a T-shirt imprinted with a phone number that fans can actually call for a surprise...

Avocados From Mexico Launches Enormous Multichannel Campaign Ahead of Super Bowl
January 12, 2022 at 2:09 pm

Avocados From Mexico is returning to its Super Bowl branding glory by introducing a multichannel marketing experience, complete with a virtual house tour, e-commerce tie-ins and promotional apparel. At an NYRC pop-up, shoppers will be able to grab items from the company's Avocado Glow apparel collection...

Bengals Superfan's Apparel Brand Blows Up After Cincinnati QB Joe Burrow Wears T-shirt to Game
January 19, 2022 at 9:41 am

Before the season, Ace Boogie sent a T-shirt he designed to three Cincinnati Bengals wide receivers and quarterback Joe Burrow. Months later, Burrow wore the shirt to the stadium for a game against the Kansas City Chiefs, and pictures of Burrow in the shirt made the rounds on social media. The Bengals won 34-31 to clinch the division, and, suddenly, everybody had to have one of the shirts...