Newsletter Blogs

Stranger Danger
May 2, 2022 at 10:53 am

“Stranger danger" is a warning that all people you don’t personally know (strangers) can potentially be dangerous. There are lots of strangers giving advice these days. On social media, on YouTube, in your emails and more. Lots of free advice. But who are these folks, and should you follow their advice? My strong suggestion is…

How to Plan for Year-End on QuickBooks
April 29, 2022 at 10:26 am

Many accounting systems can be quite complicated at year-end, requiring that you manually close the income and expense accounts into your balance sheet. This zeroes out the income and expense accounts to be ready to start another year. This is how your income and expenses go to zero at the start of a new year...

Grow Your Promo Business on a Shoestring Budget
April 25, 2022 at 12:30 pm

Think of growing your business as growing a garden. It doesn't happen overnight. It takes time and care. Working on it a little every day will reap results before you know it. You might need someone to teach you what to do and how to do it, so get help if that's the case. Just make sure it's someone who is already getting organic leads...

Past and Future: 7 Promo Lessons From a Departing Industry Veteran
April 13, 2022 at 1:26 pm

I've spent one third of my life dedicated to the promo industry, and I’ve had the absolute pleasure to work with so many phenomenal people and share so many amazing memories along the way. Throughout the years, I’ve learned countless things about myself, my business and life in general, and I thought it’d be great to share some of those...

If I Hadn’t Seen Such Riches…
April 18, 2022 at 11:39 am

I love the song “Sit Down” by James. In the song there are two lines that in many ways define my life, “If I hadn’t seen such riches, I could live with being poor.” Truth is, I grew up in a middle-class family. My father was a meat salesman, and my mother was a stay-at-home mom. Growing up, I had no idea about the lifestyle of wealthy people...

How Promo Distributors Can Get Better Results From Social Media Ads
April 7, 2022 at 11:38 am

If you want to reach more of your audience faster, online advertising is a valuable channel. Your potential clients are scrolling through social media, and the hyper-targeted nature of social media ads allows you to meet them where they are. But you need to have the proper strategy to achieve results. Here are some points to consider to make it work...

Stop Saying This One Word
April 4, 2022 at 11:12 am

When I talk with people about their goals I frequently hear them use the word “if.” “If I can grow my sales to $X.” “If I get healthy.” “If I get that new customer.” If. “If” sows seeds of doubt. “If” is a word that people need to lose and replace it with “when.” “When…

Tapping Into an Untapped Market
April 4, 2022 at 9:41 am

Josh Goodman is the founder and CEO of PourMyBeer, a next-generation self-pour beverage system. Goodman discusses the many stages his business went through in order to solve a huge issue in the nightlife industry—crowded bars. He also provides valuable advice on how, with the right mindset, a simple frustration can lead to fortune...

Managing SAGE and QuickBooks Users
April 1, 2022 at 12:27 pm

Ask the Accountant… Question: I am switching to a SAGE system integrating with QB. Should I have the same number of users in each? Answer: Not necessarily. You will need as many users in SAGE as people in your organization who need access to research products, create presentations, access the Project Management area and write…