Womens Wear

Whether a company is looking to outfit its team with a polished, unified look; a festival needs concert merch; or a fitness brand is looking for athleisure to promote its name, there are plenty of use cases where brands or companies need women’s styles. Experts share some of the top trends to keep an eye…

Pajama pants and basketball shorts were the hottest looks of the summer last year. But now that offices are reopening and business travel is starting up again, we’re going to need to think a bit about our wardrobes—or maybe rethink them entirely. Here’s what that means for the women’s apparel category...

Ferrari debuted its first in-house fashion collection, part of a plan to invest outside of its automobile business, with the goal of non-auto revenue accounting for 10% of its revenue within the next decade. “We want to attract young people and women,” Rocco Iannone, Ferrari creative director, said...

When remote work started last March, most of us thought it would be a temporary thing—two weeks, maybe a month. A year later, that temporary change has become permanent for many workers. Here’s what this new way of business life means for distributors selling polos and business casual apparel...

Walmart's new private label apparel collection includes items for men and women. But after seeing other big-name retailers, like Amazon, try private label apparel lines to uninspiring results, it leads to some questions about apparel trends and what consumers are actually looking for in their apparel...

While things are different right now, the entire universe hasn’t been upended to the point where we’re all going to start wearing drab jumpsuits. Fashion is still fashion, and thanks to the internet and TV, we can still keep track of the newest looks. We can use that as our primary yardstick for what people want...

The Girl Scouts of the USA is reimagining its historic uniforms with the help of three students from New York’s Fashion Institute of Technology. The new collection plays on themes seen in other uniform collections, such as interchangeable pieces, with 18 new items and a new vest and sash. It's the first redesign in more than 20 years...

Jet never really took off the way we expected them to in 2004, but perhaps the band's recent reincarnation might bring added fame. Speaking of second go-arounds, Jet branded underwear that went undistributed that year is earning another shot at glory through a giveaway that is sure to beat the pants off other apparel promotions...

The New Style Genre for the Work Space Really fancy warm-up suits and yoga clothes were all the rage for a few minutes in recent history, thanks to some serious collaborations between heavyweight fashion designers and a few famous personalities from the worlds of music, sports, art and social media. For the last couple of…

With a new year comes new apparel trends, of course, so we wanted to find out what’s happening in the athletic and performance category. Promo Marketing spoke with a supplier and a distributor to see what was popular to close out 2019 and what to know for the new year...