Supplier News
November 23, 2015 at 4:13 pm
As focus continues to grow on Marvel’s adult-focused characters through various Netflix series, Marvel and Disney Consumer Products have announced new merchandise plans for these characters, including Daredevil, The Punisher, Jessica Jones and Deadpool. This new development addresses a key Marvel strategy to tap into the…
November 23, 2015 at 3:47 pm
Towel Specialties, Baltimore, announced that Eva Brannon has been promoted to the position of Western regional sales director within the inside sales department. Prior to the promotion, Brannon served 10 years in the customer service department. “Eva will closely be assisting our outside sales reps and focusing on inside sales in the Western region of…
November 23, 2015 at 3:36 pm
You may have noticed a lot of Star Wars items on store shelves recently. Experts say retailers are hoping to cash in big following the release of the upcoming film, “Star Wars Episode VII: The Force Awakens.” The movie hits theaters next month, and there's already a video game out called "Battlefront." Other items range…
November 23, 2015 at 3:23 pm
This Diwali, Coca-Cola spread happiness with its Diwali special Utsav gift bag. But, it turns out it is not really spreading smiles with this sweet gesture. On the eve of Diwali, a Hindu celebration of light, the festive Diwali Utsav gift contained some of the Coca-Cola products. One of them was a can of Fanta.…
November 20, 2015 at 6:36 pm
What are you going to do in 2016 that is going to make you even more relevant in 2017? What are you going to do to create the customer experience needed to ensure that you can compete and flourish long term? Are you going to curse the online challengers who are driving you crazy? Or,…
November 20, 2015 at 4:40 pm
Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: Looking forward to Thanksgiving! Especially because I'm not the one doing the cooking.) Last week, Webb Company took down the reigning champ, and will now face off against Amsterdam…
November 20, 2015 at 4:15 pm
Emperor, Green Lane, Pa., announced the opening of a new office in the U.K. Based in Middlesex, minutes away from London's Heathrow airport, Emperor's newest location is in the heart of the robust U.K. market. Emperor, a promotional electronics supplier with headquarters outside of Philadelphia and a factory in Shenzhen, China, grossed more than $3…
November 20, 2015 at 3:30 pm
We recently published a post with our predictions for marketing trends in 2016. One of the key trends gaining in momentum is the importance of the customer experience. Marketers who embrace the concept of providing truly exceptional experiences will quickly rise to the top in 2016 and beyond. Marketers have a really good understanding at…
November 20, 2015 at 3:24 pm
If you’re selling to businesses, you already know that your prospects share some universal desires—they want more clients or customers, more income, and less stress. If you’re selling to consumers, you know they have universal desires as well—they want to save money, have more life enjoyment and satisfaction, and less stress. So why is it…
November 19, 2015 at 4:57 pm
A group of Georgetown University student-athletes have voiced their opinions on sweatshop conditions by covering the Nike logos on their sneakers with tape. Georgetown has a partnership with Nike, which means that athletes usually are seen wearing Nike or Jordan branded…