Rain Gear

StrombergBrand Umbrellas, Valley Cottage, N.Y., announced the addition of two veteran multi-sales groups to represent it in the Northeast and Midwest/Upper Midwest/Ohio Valley regions. Dave Mattson of DJM Sales Inc., who has been in the promotional products industry for more than 30 years, will cover Connecticut, Massachusetts, Maine, New…

IKEA is best known for its modern furniture and home furnishings with names like "Mlalmgörn" and "Slüfstaflargen." But the retailer has also dabbled in branded merchandise and apparel, previously turning its iconic shopping bags into bucket hats and launching a limited streetwear line. Now, it's making more of an official foray into branded merchandise...

StrombergBrand announced that Richard Meth has joined the company as director of sales. Meth will lead StrombergBrand’s internal sales team, as well as multi-line sales representatives nationwide. Most recently, Meth spent 18 years as vice president of marketing and sales at Rainkist Umbrella Company...

Hexa Custom, Boulder, Colo., set forth into spring with the launch of its first fully-customizable premium rain jacket, delivering weather protection that’s comfortable and 100 percent on-brand. Hexa Custom debuted in late 2019, offering 100 percent customizable, premium down jackets built from the ground up with no minimums and a three-week delivery window. The fully…

In January of this year, Jennifer Stromberg was named vice president of the company—a third-generation family executive with 15 years of outside experience. A few months into her role, she’s working on strategic plans for company growth, evaluating the full scope of StrombergBrand’s business inside and out...

Peerless Umbrella, Newark, N.J., announced the addition Kathy Scanlan, former customer service manager for the recently closed Rainkist Umbrella. "We are all friends and family in this industry, so it's always sad to see any business, even one we consider a competitor, have to…

Futai Inc., the parent company of Rainkist Umbrella, announced that it has permanently shut its doors effective Jan. 31, 2020. The full statement is as follows: To the Customers of Futai,Inc (USA), We regret to inform you that Futai,Inc. (USA) will be permanently closing its doors on January 31, 2020. If you have any questions, please…

Last week’s PPAI Expo East gathering in Atlantic City featured 302 businesses offering wide varieties of products and services, and although diversity marked their New Jersey-based presence, two themes ran common among them—pride and innovation. Every Promo Marketing interaction with the companies sparked conversations that made apparent that the exhibitors are spending 2019 displaying both,…

Southern Plus, Hartwell, Ga., announced that it has acquired the Aqua Sheen brand and its assets for an undisclosed amount, and will sell Aqua Sheen's rainwear products as an extension of Southern Plus's current product offering. "We're excited to continue the legacy of the Aqua Sheen brand and to be able to offer customers rain…

In the final stanza of “The Rainy Day,” Henry Wadsworth Longfellow, addressing his “sad heart,” notes “Thy fate is the common fate of all, / Into each life some rain must fall.” As a native of Portland, Maine, the poet received plenty of meteorological proof for that couplet, and, who knows, he might have been…