After watching a few clips of Street League Skateboarding, I noticed how marquee sponsors used their logo as actual skateable objects on the course, rather than just signage. It's a valuable lesson in branding integration and building an experience for the end-user.
BAMKO, Los Angeles, has announced the hiring of Brad White as its vice president of business development. White comes to BAMKO having served most recently as the senior vice president at Gander Group and the director of promotional marketing at Taylor Communications before that.
The Pebble Group, parent company of St. Louis-based Facilisgroup, announced today that Ashley McCune is stepping down from her role as president of Facilisgroup, and will leave the business on Friday, Oct. 6, 2023. McCune took the role of president in 2020, after founder Dan Rochette and chief business development officer Martin Weber retired. Former…
A promotion at the Van Gogh museum turned into a violent Black Friday scene as customers fought over special edition promotional prints the museum made with Pokemon.
Ben Grossman, co-president of Grossman Marketing Group, said his company is honored to carry forward…
Pokemon trading card collectors are always on the hunt for rare variants, like holographic Pokemon cards or other special-edition cards. Skateboard collectors like having rare, one-off or limited-edition decks, too, as they serve as something like a time capsule or special piece of art that can't be found again. Santa Cruz Skateboards merged the two…
When it comes to color and creativity, there aren't many brands that come to mind more quickly than Crayola. After partnering with Vans for a customizable line of sneakers, Crayola is partnering with Kohl's for an exclusive co-branded apparel line for kids, which rolls out next week.
PRINTING United Expo — taking place Oct. 18-20 in Atlanta — is fast approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from various backgrounds. They’ll share why they are attending the Expo, what they hope to learn, and what excites them about the upcoming event.
Last month, suppliers and distributors gathered in Napa, CA, for three days of networking, sunny weather, and, of course, a glass of wine or two. We have a recap video where you can check out the scenery, and hear from a few attendees about what makes Power Meetings the special event that it is.