Promo Products

Being All Things to All People Is a Marketing Dead End
November 20, 2015 at 3:24 pm

If you’re selling to businesses, you already know that your prospects share some universal desires—they want more clients or customers, more income, and less stress. If you’re selling to consumers, you know they have universal desires as well—they want to save money, have more life enjoyment and satisfaction, and less stress. So why is it…

Critics Say Nordstrom Sweater Spreads Offensive Jewish Stereotypes
November 19, 2015 at 3:51 pm

Nordstrom has pulled a Hannukah-themed sweater intended to be humorous, but instead drew criticism that the sweater furthers offensive Jewish stereotypes. The sweater, depicting a Menorah and the phrase "Chai Maintenance," playing on the term "high maintenance," with "Chai," the Hebrew word for life. Below…

Thermos’ Smart Lid Water Bottle Tells You When to Refill
November 19, 2015 at 3:23 pm

Thermos, a brand that’s well-known for making bottles to keep drinks warm, has decided to wise up and introduce a connected hydration bottle. Genuine Thermos Brand worked with iDevices to make a bottle that connects to the Thermos Smart Lid app, available on iTunes. It can also sync up to a Fitbit and alert users…

6 Easy Ways to Ensure Your Website Drives Sales
November 19, 2015 at 3:15 pm

Imagine you're at a networking event and meet that one person who oozes competence, confidence, charisma and knowledge—all in one greeting. This person is warm, and genuinely listens to and cares about what you have to say. While she doesn't push her services on you at every turn, she responds thoughtfully and intelligently. Oh, as…

Curiosity Is the Key to Discovering Your Next Breakthrough Idea
November 18, 2015 at 7:56 pm

As a startup founder you need to know more than you ever anticipated. All the marketing, business planning, networking and product developing that you thought you knew enough about, never is. If you’re a "solopreneur," there’s one trait that separates successful entrepreneurs from all the rest. It’s not resilience, it’s not smarts and it’s not…

Buying US Presidential Merch Abroad is Illegal
November 18, 2015 at 7:04 pm

Plenty of Americans have purchased a hat supporting Donald Trump's campaign to "Make America Great Again," or a "Chillary Clinton" can cooler, but for our neighbors to the north, supporting a candidate could also mean breaking the law. The Federal Elections Commission (FEC) ruled…

BAMKO Inc. CFO Named Private Company CFO of the Year 2015
November 18, 2015 at 6:37 pm

The Los Angeles Business Journal announced the selection of Jake Himelstein, chief financial officer of Los Angeles-based distributorship BAMKO Inc., as the Private Company CFO of the Year 2015. Himelstein received the award during the Los Angeles Business Journal's CFO of the Year ceremony held at…

Penn Emblem Company Receives WRAP Certification
November 18, 2015 at 5:08 pm

Penn Emblem Company, Philadelphia, is applying its mantra of “Do the right thing. Do things right,” by furthering its product safety certification. Penn Emblem Company’s Mexico location received certification from Worldwide Responsible Accredited Production (WRAP). In order to meet WRAP guidelines, companies must “promote safe, lawful, humane and ethical manufacturing.” For more information on Penn…

R.S. Owens Ships AIS Lumiere Award
November 18, 2015 at 5:01 pm

R.S. Owens, Chicago, announced the shipment of the Advanced Imaging Society’s (AIS) Lumiere awards to the Tokyo chapter, where they will await the announcements of the Japanese technology recipients this December. The AIS organization was created to advance the creative arts and sciences of…