Promo Products
Many brands are making efforts to appeal to millennials. According to Forbes, this enigmatic generation makes up one-third of the U.S. workforce—53.5 million employees. So, naturally, many brands are trying to reach this young generation through advertising and products. According to Adweek, Splash, a creator of marketing software, used data to show what branded items…
Proforma, Cleveland, recently concluded its Planning Retreats, formerly known as Proforma’s Regional Meetings. This seven-city event provided Proforma owners with the opportunity to connect with suppliers, learn innovative selling techniques for 2016 and network with industry experts. Proforma’s annual meetings featured a new format to facilitate more group sharing and collaboration, and to include motivational…
When I was 12 or 13, I was on the basketball team. My school was small, so everyone made the team. Somehow I was still third string. When…
The Image Group, Holland, Ohio, announced yesterday that it has acquired Santa Ana, California-based companies Bag Warehouse and Thirsty Promo from Mark-it Smart. According to a press release, the deal includes Mark-it Smart's Web-based sales platform. Bag Warehouse and Thirsty Promo sell branded items directly to businesses, rather than through distributors. Jon Levine, president of The…
Most industry folks want to focus on the “how.” How do I sell more? How can I make more money? How? I believe with all my heart that “how” doesn’t matter until you know “why.” The truth is that most folks reading this already know “how” to double their sales and incomes. The reason they…
The U.S. attorney's office in Chicago has issued a subpoena for the town of Cicero, Ill., requesting records for transactions with two politically connected companies, including one promotional products company. According to the Chicago Sun-Times, federal authorities requested invoices and payment records relating to You & Me Inc., a Woodridge, Illinois-based distributor, dating back to…
After 18 seasons in the NFL, Denver Broncos quarterback Peyton Manning said that he will retire from the game. It's not a bad time for Manning to hang up his helmet. After all, his last game was a Super Bowl 50 victory, and he…
Prime Line, Bridgeport, Conn., announced a commitment to donate $30,000 to the Promotional Products Education Foundation (PPEF). “It’s our way of giving something back to the industry,” said Jeff Lederer, president and CEO of Prime Line. At the 2016 PPAI Expo, Prime Line sponsored SuccessFit4Life!, a fun run/walk benefiting the PPEF. Since 1989, PPEF has…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: It snowed today in Philadelphia. I guess the sled I still have in my hallway can get one last ride.) Last week, Prime Line won again, so now it will challenge…
Impact Dimensions LLC., a Philadelphia-based promotional products distributor, has been chosen as the merchandise provider and manager for the 2016 Host Committee for the Democratic National Convention in Philadelphia. Although no official numbers have been confirmed, a spokeswoman said there was a lot of interest from local companies and firms across the country to be…