Promo Products
It’s no surprise that it costs less to generate business from existing customers than from new ones. After all, people who have already done business with your company have first-hand experience with your brand, products and services. Yet many businesses are leaving money on the table by not focusing enough on generating repeat business. Here…
AIMastermind Group, Collegeville, Pa., in conjunction with Philadelphia-based Promo Marketing, held its second annual AIM Power Meeting, which allowed distributor members the opportunity to meet one-on-one with supplier partners in Fort Lauderdale,…
Recently, we've seen towns and states pass legislation to ban plastic bags, but now, France is the first country to ban disposable plastic cups and plates. According to CNN, the new law requires all disposable table items to…
If you're planning on attending the PPAI Expo in Las Vegas from Jan. 8 to 12, you can now register and book housing for the The PPAI Expo 2017. Like last year, the housing and registration websites are connected, allowing attendees to register and book rooms in one easy step. Education days will be Jan. 8 and 9…
After South Korean shipping company Hanjin Shipping Co. Ltd. (Hanjin) filed for bankruptcy, the fate of the company is uncertain. What's more, one of it's U.S.-bound ships is left in a difficult position (the middle of the ocean) after disputes over payments. "There is no clear visibility yet on what will happen with this business,"…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I'm going to England next weekend! Time to brush up on whatever language they speak there.) Last week, Promotional Products Association International (PPAI) won, and now will face off…
Geiger, Lewiston, Maine, acknowledged distributor Kathy Dube by awarding her the Geiger Chairman’s Award in recognition of corporate program excellence. Geiger presents the award to the sales professional who has effectively developed large corporate e-commerce programs in the past year. Announcement of the…
Baseball fans might recognize Laurence Leavy, aka "Marlins Man," from last year's World Series. During every game between the Kansas City Royals and the New York Mets, Leavy was right behind home plate decked out in bright orange Miami Marlins gear. Now, as a bit of a cult hero in the baseball world, Leavy is…
Research has shown that the right promotional products can elevate your prospective customers’ opinions of your products. However, selecting the right gift isn’t always easy. Balancing desired outcomes, messaging, branding and costs can be a nightmare. Successful promotional products are not only relevant to your brands, but also to your customers. Your ultimate goal is…
Quality Certification Alliance (QCA), Chicago, has hired Tim Brown, MAS, as executive director of operations. He replaced Jeffrey P. Jacobs who retired in April. Brown is responsible for the overall direction and operational oversight of QCA, including three overarching goals: Increasing…