Promo Products

How to Achieve a Long-Lasting Promotion
March 30, 2018 at 1:39 pm

We always hear promotional products professionals talk about “staying power” and long-lasting promotions. There’s a good reason for that. When end-users hold onto a product for a long time, that means extended brand visibility for clients. Isn’t that the goal of every promotional…

Does the National Civil Rights Museum's MLK Jr. Merchandise Go Too Far?
March 30, 2018 at 1:23 pm

The National Civil Rights Museum in Memphis is commemorating the 50th anniversary of Dr. Martin Luther King Jr.'s death this week with a wide selection of promotional merchandise, including some that take a somewhat literal approach to commemorating the civil rights leader's death in 1968. Among the usual gift shop items like T-shirts, drinkware and…

Data Shows Licensed Pop Culture Promos Extremely Effective for MLB Teams
March 29, 2018 at 2:17 pm

Ah, Opening Day of the 2018 Major League Baseball regular season has arrived! With all 30 franchises playing on what is the earliest occasion an MLB season has begun, today will give fans a chance to chart their clubs’ chances of going from spring hopefuls to autumn heroes. Owners will likewise find themselves scrutinized—and not…

When Are Pot Promos OK? That's the Question in Boulder
March 29, 2018 at 2:06 pm

The ongoing debate about whether or not legal marijuana businesses can advertise their business and how continues. As more and more states legalize recreational marijuana, and with Canada reportedly legalizing cannabis “within months,” the thought of how marijuana businesses will advertise their products or how dispensaries can promote their business is called into question. New…

A Roadmap to Successful Sales in the Tourism and Hospitality Market
March 28, 2018 at 2:26 pm

Travel is an enormous industry in the U.S. The U.S. Travel Association reported that in 2016, the U.S. travel industry generated $2.3 trillion dollars. That covers both business and leisure travel. That’s quite a chunk of change, right? So, what does this mean for you, a promotional products distributor? Is this our sly way of…

It's Time to Start Selling to the Real Estate Industry
March 27, 2018 at 2:58 pm

In the real estate business, hospitality is key. When people are searching for their future home, they want to feel comfortable, not only with the physical place they will be living in, but also with the person they hire to help them find it. This is what makes the job of a real estate agent…

Dunkin’ Donuts and Saucony Team Up for Running Shoes Release
March 27, 2018 at 2:52 pm

Considering how creative many companies are, I love labeling myself as a what-will-they-think-of-next consumer. My curiosity ends up rewarded with appealing product lines or intriguing one-offs that remind me of the joys of letting…

Loyola Chicago's Sister Jean Inspires Iconic Merchandise
March 27, 2018 at 2:08 pm

If it wasn't the immediate downfall of Virginia, North Carolina's loss to Texas A&M or Nevada over Cincinnati, chances are Loyola Chicago's unlikely Final Four run has ruined a few brackets. However, at least one person outside of the Loyola Chicago team has maintained the faith that the Ramblers would go far in the tournament,…