Promo Products
July 10, 2019 at 2:04 pm
The promotional campaign for "Spider-Man: Far from Home" has smashed previous film promo records, reaching a jaw-dropping total value of $288 million. That figure accounts for TV spots, publicity stunts, in-person activations and more, including some creative and cutting edge promotional products campaigns, such as augmented reality-integrated Papa John's pizza boxes and Spider-Man themed hospitality…
July 10, 2019 at 11:42 am
Jim Chapman has been the owner of Proforma Preferred, Foothill, Calif., for more than 20 years, and on Monday he fulfilled his dream of pitching to his son at the 2019 MLB All-Star Home Run Derby. His son, Matt Chapman, is a third-baseman for the Oakland A’s, and is the first Oakland player to participate…
July 9, 2019 at 1:42 pm
Now that winter is officially over—and please, don’t return—everyone’s getting prepared for a summer of fun. Vacations, waterslides, amusement parks, outdoor get-togethers and the sweet smell of barbecue in the air. Those delicious ice cream shops that are finally open for business after a long dreary winter. The summer is known for bringing lasting memories…
July 9, 2019 at 1:30 pm
It'd be weird for a company to say they don't want you to buy their merchandise. On the surface, a video game developer CD Projekt telling fans to avoid buying promotional apparel online seems counterproductive to their mission, but really it's trying to protect its customers from scams while looking out for its own future…
July 9, 2019 at 11:27 am
Raining Rose is nearing completion of an 8,100 sq. ft. expansion of production capabilities for its Cedar Rapids, Iowa, headquarters. This $2.5 million renovation, which started in January, will take the company from its current 300 gallon blending tank capability and grow it with the addition of one 600 gallon side phase tank, a 2,000…
July 8, 2019 at 2:35 pm
The Legacy Group, West River, Md., announced the addition of The Brandit Agency, Vero Beach, Fla., as its newest distributor partner. With the acquisition, The Legacy Buying Group represents more than $260 million of buying power in the promotional marketing arena. The Brandit Agency was started in 2009 with a small group of like-minded business…
July 8, 2019 at 2:15 pm
You probably remember the scene in "Spaceballs" where Mel Brooks' character tells us that "it's all about the merchandising!" What you might not know is that, ironically, all of that merchandise never saw the light of day, thanks to an agreement Brooks made with George Lucas.
July 8, 2019 at 10:26 am
PromoCorner and Promo Marketing have combined to create the preeminent distributor one-day workshop designed to inspire, inform and innovate. Kicking off in San Diego, Calif., on Sept. 16, 2019, PromoMBA aims to be the educational bridge for distributors seeking to implement tactical, actionable and measurable tools that will immediately accelerate sales growth and positively impact profitability...
July 2, 2019 at 10:59 am
If you've been anywhere on the internet today, you've likely seen that Nike is pulling a new July 4 shoe design after Colin Kaepernick pointed out that some people might find the "Betsy Ross Flag" design offensive. Reaction from both sides of the political spectrum has been, predictably, intense, but it's a good excuse to revisit the debate over how the American flag is used in branding...
July 2, 2019 at 9:58 am
Proforma’s Vera Muzzillo, CEO; and Stan Maxwell, chief strategy officer, have been named as Suncoast Developers Guild board members. Muzzillo has been named to the Board of Directors, with Maxwell holding a seat on the Board of Advisors. “Both Vera and Stan were hand-selected due to their demonstrated expertise and strong leadership in technology," said…
