Promo Products

After rap mega-star Travis Scott held a “virtual concert” for fans in Fortnite, his creative team was looking for a way to promote it with merchandise. Naturally, being that it was on a video game, the idea of branded thumbsticks—little pads for customizing a controller's joysticks—made sense. But gaming equipment company KontrolFreek is now saying that Scott and his label Cactus Jack stole the design...

All our Philly teams are bad, so let’s just say we’ve been avoiding all of our usual sports beats on social media. That's given us some extra time and incentive to hunt for fun promotional products across the web and in real life. This week’s haul is a good one, if we may say so ourselves. (We do say so. It’s our magazine.) Check 'em out!...

We got our first full look at the Apple mask, a face-covering the company developed specifically for its retail and corporate employees. Like other Apple products, it's meticulously branded and packaged, and has some original design elements that set it apart from competitors. Say what you will about Apple, but it has branding down to a science...

Overture Promotions, the distributor based in Waukegan, Ill., announced that it is a founding member of the Brand Unbound global network. The six member-firms have been working together for the past year to serve shared global clients, and to build integrated processes and technology to support globe-spanning promotional programs...

Canceling was never an option. Instead, more than 250 members of the AIA community went online and got up-close and virtual at the AIA 2020 National Sales Meeting. Themed “2020 Reimagined,” the virtual event brought together AIA owners, employees and MVP suppliers for four days of collaborative, peer-to-peer conversations and learning. The packed agenda included…

InnerWorkings Inc., Chicago, announced today that its stockholders officially approved a merger with HH Global Group Limited. InnerWorkings will officially become a wholly owned subsidiary, after the deal was first announced back in July. At that time, Promo Marketing's sister publication Print+Promo reported that HH Global would acquire InnerWorkings at a price of $3 per…

BIC Graphic North America, Clearwater, Fla., announced today that it will rebrand as Koozie Group at the start of 2021. “Our organization flourished under the BIC Graphic name for over 50 years, and we were predominantly known for writing instruments,” Melissa Ralston, chief marketing officer at BIC Graphic North America, said in a press release.…

Everyone loves samples! This comes as no surprise, but it relates a lot more to the promotional products industry than one might imagine. A sample can provide the customer with a multi-sensory experience that will have them begging for more! This makes sense at face value. Your end-buyer can visualize the packaging, feel the product…

The 2021 PPAI Expo will officially be all-virtual after the organization deemed it unsafe to host an in person event of that size during the COVID-19 pandemic. This past summer, PPAI chose not to hold Expo East in Atlantic City, N.J., as the facility was being used in case the area needed more hospital beds…

OkCupid, one of the many dating services available today, is trying to bring some romance to the civic duty of voting in the 2020 election. It's doing that by introducing a full line of merchandise like bags, lawn signs and T-shirts that say “Be a #VILF,” which, of course stands for, “Voter I’d Like to…” well, you know...