Promo Products

alphabroder/Prime Line, Trevose, Pa., announced today that hardgoods president Jeff Lederer will be leaving the company after 27 years. “It has been my honor to work alongside so many incredibly talented, dedicated, hard-working team members and customers,” Lederer said. “By building on a legacy started by my father, Prime grew to become one of the industry’s…

Vault Promotions, Nashville, today announced the acquisition of the assets of Gateway Marketing Concepts, also known in the promotional products industry as GMCline. Judy Eppel, the former owner of Gateway Marketing Concepts, will remain part of the combined organization to ensure continuity of service. “When Judy and I began discussing the possibility of Vault acquiring…

If you weren’t already on team Cash App, the money-sending app is trying its best to recruit new users the way just about every other brand has this year: a robust offering of apparel stylized as streetwear. But there's a pretty ingenious promotional twist here, too...

Oreo is bringing customization capabilities direct to consumers through its new OREOiD program, which allows users to put their logo or image on custom-designed cookies. Customers can buy either two- or eight-count packs with eight different color fillings to choose from and a variety of personalization options, including image uploads...

Let’s be real, this year has been one full of unpredictable events and unique challenges. Many markets and industries have had to fight harder than they ever have, while others were able to swing a massive growth in product sales and leads. If we’ve gained any takeaways from these highs and lows, it’s that we…

The Vernon Company, Newton, Iowa, shared that its former chairman and CEO William F. “Bill” Vernon passed away peacefully on Dec. 3 at the age of 89. After serving in the U.S. Army, Vernon began his career at The Vernon Company in 1956. For the next 64 years, Vernon was highly engaged in building the multi-generation family promotions and graphics business across North America...

Given Rep. Alexandria Ocasio-Cortez's polarizing political status, there are plenty of people waiting to criticize her. After AOC posted a new line of merchandise that outlines some aspects of her platform, internet commentators noticed something resembling hypocrisy. The “Tax the Rich” sweatshirt is listed for $58...

This year, SXSW didn't happen, as the festival was called off due to the pandemic. But, going forward, SXSW won't be abandoning its creative and commercial partners and the ecosystem of brand-building it cultivates in Austin. It’s just doing it a little differently by creating a “Digital Swag Bag"...

The Philadelphia Inquirer reported that, since that fateful day, Four Seasons Total Landscaping has fulfilled more than 35,000 orders for T-shirts, sweaters and face masks totaling more than $1 million in sales. Staff have had to take turns packing up the orders in the company’s conference room to keep up with the demand...

Wearable tech has been around for a while. Watch any training footage of your favorite athletes, and they’re probably wearing at least one garment over their torsos that keeps track of vitals and other measurables. And hardware like smart watches have been known to identify possible ailments. But, what about something as minimal as socks…