Promo Products

Westbridge Capital Ltd. Closes Acquisition of Overture Promotions
March 3, 2021 at 1:11 pm

Westbridge Capital Ltd., through its subsidiary, Overture Promotions Inc., closed the acquisition of the business of promotional products company Overture. Westbridge Capital will be supporting a team led by Lou Weisbach and JoAnn Gilley. Weisbach founded HA-LO Advertising Specialties in 1971, and served as its CEO for almost three decades. During Weisbach’s tenure, HA-LO became…

PPAMidwest Launches ‘PhD’ Award Program
March 2, 2021 at 10:27 am

The board of directors of the Promotional Products Association Midwest (PPAMidwest) has announced the launch of the PPAMidwest PhD (Promo Honors Designee) Awards Program. This annual program will recognize three members who actively participate in the regional association’s regular slate of educational programs and events, as well as earning or renewing certifications from PPAI, and…

Rap Legend Nas Helped Design the 'Coming2America' Merchandise Line
March 1, 2021 at 12:38 pm

The marketing campaign for “Coming2America,” the upcoming sequel to the classic Eddie Murphy flick, is getting some additional star power by using Nas’s HSTRY brand. The collaborative effort between the film and the rapper’s brand includes 13 items, ranging from T-shirts and sweatshirts to sweatpants and hats...

'Chipotle Is My Life': Why Chipotle Used a 7-Year-Old Meme for New T-shirts
February 24, 2021 at 11:19 am

If you were big into Vine in 2014, you might remember the little kid who proudly declared that “Chipotle is my life.” Chipotle has not only dug up the memory of social media platforms past, but also reconnected with the boy, Roy Murray, for some branded apparel and a coordinating TikTok campaign...

Geiger Names Gemline 2020 Production Partner of the Year
February 23, 2021 at 11:43 am

Geiger, Lewiston, Maine, has named Gemline as its 2020 Production Partner of the Year. Gemline is already a Platinum Partner, the top tier Geiger awards to any production partner. “Our preferred production partner program is set up to benefit our production partners and our sales partners,” said Jo-an Lantz, Geiger’s president and CEO. “Our sales…

Power to Tread on Chaos
February 23, 2021 at 10:12 am

There is only one way to attain power to tread on chaos. You must take dominion by harnessing the root cause of chaos.