Promo Apparel

This week’s Promo History Lesson comes to you all the way from 1970s West Germany, where Jagermeister was trying to find a way to market its brand through soccer, but had to deal with the fact that, at the time, shirt sponsorship was against the rules of the German Bundesliga...

We have not caved to the power of Microsoft Solitaire yet while stuck at home, but many have, with 100 million hands played daily around the globe, according to Microsoft. In honor of the game’s 30th anniversary, the company is releasing branded merch that, while minimal, is a nice celebratory use of promotional products...

On this episode of PM Screen Time, Chris Bernat of Vapor Apparel joins Sean and Brendan to talk about how Vapor has pivoted its business during the COVID-19 pandemic, apparel products that are still selling consistently, the uptick in e-commerce solutions and more...

For "Tiger King" fans looking for a way to display their in-show allegiances, the merchandise world has begun to give them their chance, as series star Carole Baskin recently released branded face masks that bear her signature saying, “Hey, all you cool cats and kittens."...

Given our love for the promo campaigns that minor league baseball squads have presented, we are pleased both as supporters of the national pastime and admirers of wordplay that the St. Paul Saints held a ‘Nopening Day’ celebration that saw them distribute T-shirts to fans via curbside pickup...

Pajama sales reportedly increased 143 percent in April, despite a drop in other apparel categories. The data points to one thing: The demand for business casual (or even grocery store casual) has taken a hit, but comfy options are more important than ever...

Rock icons Devo have cashed in on their weirdness over the years, and they are now using their singular identity to sell branded PPE items, with a face shield incorporating Devo's famous "Energy Dome" headwear earning our vote as the most creative promotional product meant to combat the COVID-19 pandemic...

Usually around this time we’re reporting on which MLB teams have the best or most creative promotional giveaways scheduled for the rest of the year. The NHL and NBA seasons would also be winding down, so we’d probably have a few stories about big-time playoff giveaways. But, owing to the current circumstances, we’re left to talk about what could have been...

As she gets ready to release her new album “Chromatica” on May 29, Lady Gaga is going the route of many artists before her by introducing a merch tie-in to increase her chances of debuting at No. 1. Where she’s diverged from the pack is the product itself. In true Gaga fashion, she’s pairing her new album with pink underwear. A jockstrap and a thong, to be specific...

Hexa Custom, Boulder, Colo., set forth into spring with the launch of its first fully-customizable premium rain jacket, delivering weather protection that’s comfortable and 100 percent on-brand. Hexa Custom debuted in late 2019, offering 100 percent customizable, premium down jackets built from the ground up with no minimums and a three-week delivery window. The fully…