Promo Apparel

Why This Apparel Wholesaler’s Hoodies Have Reached Global Cult Status
June 30, 2021 at 11:53 am

The Wall Street Journal just called a sweatshirt from Camber USA, a small apparel wholesaler, the “world’s best hoodie.” Obviously, that title is wholly subjective and certainly open to argument. But, the sweatshirt's reputation with buyers speaks for itself. What makes it so popular?...

'Ted Lasso' Merchandise Is a Lesson in World-Building
June 23, 2021 at 1:47 pm

To market season 2 of "Ted Lasso," Warner Bros. went beyond just slapping the logo on T-shirts, and created a merchandise store dedicated to the show's fictional AFC Richmond. Fans can buy T-shirts, sweatshirts and even a personalized jersey.

Coors Light's 'Hold My Coors' Collection Rivals Miller Lite's Beer Promo Dominance
June 17, 2021 at 11:59 am

Miller Lite has been off to a hot promotional-products start with items like beer can video game controllers, beer can antennas, bar-scented candles and more. But, look at that, it’s Coors Light coming around the outside and making this race close with its “Hold My Coors” collection of products...

How 'Digital Merchandise' Can Complement Real-World Branded Items
June 17, 2021 at 11:32 am

In the world of video games, you want your digital alter ego to look like you, or at least a version of you. That’s why apparel companies and retailers are starting to make “digital merchandise,” i.e. clothes for your video game character online. PacSun just rolled out a whole line of branded “apparel” in Roblox...

Ferrari Introduces High Fashion Line While Trimming Licensed Merchandise by 50%
June 16, 2021 at 12:06 pm

Ferrari debuted its first in-house fashion collection, part of a plan to invest outside of its automobile business, with the goal of non-auto revenue accounting for 10% of its revenue within the next decade. “We want to attract young people and women,” Rocco Iannone, Ferrari creative director, said...