Promo Apparel

Fendi Partners with Make-A-Wish Foundation for Fundraiser T-shirt
November 17, 2021 at 11:57 am

Fendi is bringing high fashion and designer looks to the fundraising world by releasing a special-edition children’s T-shirt, with proceeds benefitting Make-A-Wish Foundation International. According to WWD, the shirt will go on sale on Nov. 18, and will price between 140 and 190 euros. Each shirt will be a unisex fit, and depicts the Fendi…

Darius Rucker’s Apparel Collection is Latest Partnership by NFL, Fanatics
November 17, 2021 at 11:50 am

Music star Darius Rucker, formerly of Hootie and the Blowfish and current country sensation, is now adding another achievement to his lifetime of success: a line of officially licensed NFL apparel inspired by his love of music, football and fashion called NFL x Darius Rucker Collection by Fanatics. But, unlike the somewhat unpopular collection that…

'Shoppable Content': Netflix's 'Emily in Paris' Apparel Tie-In Is a High Fashion Promotion
November 12, 2021 at 11:12 am

After “Emily in Paris” became a hit on Netflix via MTV Entertainment Studios, the show’s producers and the network parent company wanted to find a way to celebrate the show through merchandise, touching on the fashion-forward nature of its Parisian setting and reflective of the characters’ own wardrobes. They decided on an apparel line, created…

Netflix's 'Stranger Things' Store Is Full of Branded Products and Customizable Apparel
November 5, 2021 at 1:04 pm

Netflix’s branded merchandise effort has been wide-ranging across its shows and movies. But there’s perhaps no greater cash cow on the streaming service than “Stranger Things.” While fans wait for the next season, Netflix wants to keep the show top-of-mind. What better way to do that than a totally immersive store, complete with all of…

Swiss Miss Reinvents the 'Ugly Sweater' With a Built-In Hot Cocoa Pocket
November 3, 2021 at 2:30 pm

We’ve made it pretty clear where we stand on promotional ugly sweaters for the holiday season. They’re so common now that to really stand out you have to do something really fun or clever. Well, Swiss Miss did something really fun and clever by introducing an ugly sweater with a zippered hot cocoa pocket—and it's already sold out...

Ralph Lauren's New 'Color on Demand' Project Could Allow In-Store Garment Dyeing (While Saving the Planet)
November 3, 2021 at 11:50 am

Ralph Lauren has been working with Dow Chemicals on a new process for cotton dyeing called ECOFAST Pure that reduces chemicals, water and energy, and could move garment dyeing into retail locations. Ralph Lauren has already used Dow technology in its “Color on Demand” project, which allows the company to dye the cotton at any point in the manufacturing process...