Promo Apparel

The St. Louis Rams officially are set to become the Los Angeles Rams once again, and fans in St. Louis are upset to say the least. So upset that four St. Louis fans are suing the team over its move, with the suit centering around the purchase of…

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Our whole team made it back from Vegas in one piece!) Due to technical issues (aka someone had a little too much fun in Vegas and spilled a margarita…

We've been reporting on the ongoing saga surrounding Los Angeles-based American Apparel's restructure application and the $300 million takeover bid from ousted CEO Dov Charney. Now, sources are reporting that the board of American Apparel has rejected the takeover bid. According to Bloomberg, the bid will still go to court on Jan. 20, where American…

Answer this. Believe your answer. You’ll be well on your way to defining your competitive advantage, your value proposition, and will become more successful at differentiating yourself and your company. You’ll be well on your way to moving away from the commodity business and being an innovative value creator. Describe your client’s life before they…

After "Star Wars" fans voiced their opinions on the lack of merchandise including Rey—one of the new movie's lead characters played by Daisy Ridley—Disney announced that it has released new merchandise, much of which includes the new female character. Even "Star Wars: The Force Awakens" director…

Now that the exhibit floor of the PPAI Expo is open, Promo Marketing has been roaming the booths and checking out all of the great new products suppliers have to offer. Though we could go on all day about what we saw, here are seven items from the show floor that stood out to us.…

Leed’s, New Kensington, Pa., announced its 2016 product launch—a collection of 197 new products, including offerings in the bags, mobile, drinkware and gift categories, as well as new brand partnerships, including SKROSS travel products and Sheaffer pens. The new products are available at www.pcna.com/Leeds/ and in the 2016 Leed’s catalog. “We are excited by our…

Last week, we reported that a donor close to former Los Angeles-based American Apparel CEO Dov Charney reportedly made a takeover bid worth $200 million. Now, new information has come out that the investors, Hagan Capital Group and Silver Creek Capital Partners, made an "upward revision" from the previous bid, and the current takeover bid…

So I don’t know about you, but "Star Wars" has created a major buzz in my world for the past few months. Really, it has been on everyone’s radar for the past year (or more for the real hardcore fans). The "Star Wars" marketing empire is one for the record books. They have pure genius floating…

Reports are coming in that American Apparel, Los Angeles, has received a takeover bid of more than $200 million from an investor associated with former American Apparel CEO Dov Charney. Bloomberg reported that, according to an anonymous source familiar with the situation, if the offer is accepted, Charney would return in some capacity to the…