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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We're debating what time we should blast Loverboy's "Everybody's Working For the Weekend" in the office. Now?) Last week, Trimark secured its second win, and will now take on…
As Super Bowl 50 (aka the reason why the 50-yard lines were gold during this NFL season) approaches, the NFL Shop at Super Bowl will open its doors at the Moscone Center West in San Francisco, where it will stock exclusive Super Bowl 50 merchandise. According to KRON4,…
It’s been two weeks since the 2016 PPAI Expo, and we’re still thinking about our favorite products and moments from Las Vegas. From finding a new pet dog to getting a relaxing massage and even meeting Donald Trump, the Promo Marketing team saw and did a lot of awesome things at this year’s convention. Didn’t…
Today is Australia day, which means our friends down under are celebrating the anniversary of the first arrival of British ships to the continent. Just like we do for the Fourth of July in the U.S., Australians are…
Question: I have been using the order numbers that QuickBooks auto-assigns for sales orders (SO), purchase orders (PO) and invoices numbers. Is there a better way? Answer: Yes. When I was a distributor, I quickly learned how often I had to access different orders during the course of a day. And thus, being able to…
Amazon introduced the Dash Replenishment devices in March by launching the product-branded plastic buttons. Now, the devices, which allow users to press a button to reorder items without having to log onto the site, are live. The buttons are branded based on the…
January is the embodiment of the new. People celebrate the new year, discuss their New Year’s resolutions, outline their plans and, in
The Consumer Product Safety Commission (CPSC) reported that Altar'd State, Knoxville, Tenn., is recalling its Monogrammed Coffee Mugs due to a fire hazard. The mugs are mislabeled as microwave-safe, but the company received a report that the metallic paint accents on…
Vistaprint, Lexington, Mass., announced the launch of Local Listings, a new way for businesses to get listed everywhere their customers are looking online. The new tool provides a complement to the company's printed marketing material offerings, and enhances Vistaprint's digital suite. Vistaprint has found that website customers who also have a Local Listings profile see…
Answer this. Believe your answer. You’ll be well on your way to defining your competitive advantage, your value proposition, and will become more successful at differentiating yourself and your company. You’ll be well on your way to moving away from the commodity business and being an innovative value creator. Describe your client’s life before they…
