Ready to Fall in Love with Personalized Labels?
February 14, 2024 at 8:51 am

As the market for shorter-run, more personalized, and serialized labels continues to grow, we are only beginning to fully understand the opportunities that arise for distributors. Small brands can look like big brands, and big brands can have the flexibility and agility of small ones. It’s not exactly like having a magic genie at your…

How Tags and Labels Can Enhance a Branding Experience
February 6, 2024 at 11:47 am

Labels and tags can be used to further enhance a brand and tell its story in greater detail. And as we enter the new year, distributors should be privy to what they can offer so their clients’ brands stand out and stay on people’s minds.

How a Digital Label Press Changes Everything
January 31, 2024 at 10:18 am

Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…

What’s Sexy About Outdoor Power Equipment Labels? Profit!
January 24, 2024 at 9:40 am

What’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…

Lessons from PRINTING United Expo: Cross-Selling Is King!
November 8, 2023 at 1:43 pm

For those who attended Printing United Expo in Atlanta, GA, you likely came away with your head spinning. The show covered over 1 million square feet of floor space and showcased 811 exhibitors (including Wise) in categories ranging from commercial and industrial printing to large-format, labels and packaging, and promotional products. Attendees were treated to…

Label Works Introduces Custom Printed Water-Activated Packaging Tape
November 7, 2023 at 11:36 am

Label Works, North Mankato, MN, announced the addition of Custom Printed Water Activated Reinforced Packaging Tape to its extensive range of labels and packaging solutions. This new offering reinforces the company’s commitment to providing a comprehensive and convenient one-stop shop for all labels and packaging needs. Click here for more details. The Custom Printed Water…

Diversified Labeling Solutions Updates Fleet with Mark Andy Rotoflex Die Cutter
September 5, 2023 at 11:19 am

Diversified Labeling Solutions (DLS), Itasca, IL, a national converter of pressure-sensitive labels, has added a new Mark Andy Rotoflex DLI 500 series semi-rotary die cutter to its nationwide fleet. Installed in DLS’ Itasca headquarters, the new Rotoflex is part of the company’s ongoing focus on updating and modernizing its fleet of label conversion equipment. The…