Health & Wellness

Our First Full Look at the Apple Mask—a Feat of Modern Brand Experience
September 29, 2020 at 10:15 am

We got our first full look at the Apple mask, a face-covering the company developed specifically for its retail and corporate employees. Like other Apple products, it's meticulously branded and packaged, and has some original design elements that set it apart from competitors. Say what you will about Apple, but it has branding down to a science...

OkCupid's Merch-Heavy #VILF Promo Campaign Wants You to Be the Sexiest Voter You Can Be
September 24, 2020 at 2:11 pm

OkCupid, one of the many dating services available today, is trying to bring some romance to the civic duty of voting in the 2020 election. It's doing that by introducing a full line of merchandise like bags, lawn signs and T-shirts that say “Be a #VILF,” which, of course stands for, “Voter I’d Like to…” well, you know...

Storm Creek Offers Upscale Face Mask Option for Businesses and Professionals
September 22, 2020 at 1:24 pm

Storm Creek, Eagan, Minn., introduced its Every-Day Comfort Face Masks for corporate customers. The mask features slim elastic ear loops, which are gentler on the ears than most thicker options. Plus, they have adjustable cord stoppers to fit any face shape. A sturdy nose bridge wire and soft two-layer, double-knit fabric provides protection from viruses…

How Full-Color Face Masks and Accessories Will Help You Express Your Brand
September 14, 2020 at 10:26 am

Since the dawn of time, people have expressed themselves through their clothing and accessories. Cave people donned their best leather and fur. Queens proudly displayed their finest crown forged from the brightest gold and rarest of gems. Hippies were pretty groovy, sporting their bell bottoms in the '70s, too. While sneakerheads patiently wait to order…

Joe Biden Is Selling Branded Hand Sanitizer With His COVID-19 Plan on the Label
September 10, 2020 at 1:32 pm

The Biden campaign’s latest product is a 2 oz. branded hand sanitizer bottle, with a (slightly verbose) label that looks a bit like the Dr. Bronner’s label. The words aren’t just empty placeholder text, though. It’s all detailed information about Biden’s proposed plan to tackle the COVID-19 pandemic if elected...

Alabama Couple Invents Face Mask That Prevents Foggy Glasses
September 9, 2020 at 1:38 pm

Foggy glasses while wearing a mask is a problem a Birmingham, Ala., company wanted to put a stop to, so its founders invented a new type of facial covering called SLEEVZ. Basically, it’s just a regular face covering like you’ve seen before, only it uses magnets to prevent eyeglass fog...