Eco-Friendly
Since visual learners make up approximately 65 percent of our population, compelling images often play great roles in leading consumers to make purchases. If the Food and Drug Administration (FDA) has its way, striking visuals will become the antithesis of must-have buys, as the agency is hoping to add dissuasive depictions to cigarette packaging and advertising. https://twitter.com/US_FDA/status/1162018596568088577?s=20…
Grossman Marketing Group, a fourth-generation marketing services firm based in Somerville, Mass., has launched SwagCycle, a startup focused on responsibly managing the lifecycle of branded merchandise. Ben Grossman, co-president of Grossman Marketing and founding director of the firm’s Green Marketing and Sustainability Practice, said SwagCycle will allow companies to repurpose their unwanted branded items in…
A Canadian grocery store tried to have some fun and shame customers into switching to reusable bags, but ran into trouble when its plastic bags turned out to be too awesome. Even if it didn't quite go as planned, it still ended up being a win for the store. Owner David Kwen hoped shoppers would be too ashamed to sport single-use plastic bags with graphics for made-up stores like "Into the Weird Adult Video Emporium"...
The Tokyo Olympics in 2020 are noteworthy for their addition of sports like skateboarding, but that's not the only innovation. The medals given to winning athletes will be made from recycled electronics like cell phones. https://twitter.com/viceasia/status/1155806427589619712 Competition medals are hardly just chunks of gold, silver and bronze. The last Summer Olympics, held in Rio de…
While scrolling through Instagram, I came across an ad that that was actually worth stopping and checking out: Smart Cups. The product looks like a typical plastic cup, but the company uses a specialized technique to print the hexagon-shaped flavoring directly in the bottom of the cup. Just add water, and...
At its 25th anniversary gala, the Maine Institute for Family-Owned Business recognized Geiger with its Environmental Leadership Award. Saying that Geiger was far and away the leader in its category, the judges noted and praised the company’s 100…
You just got a request to bid 40,000 four-color paper labels on a 48-hour turnaround. It’s safe to say trees may not be the first things on your mind. But they’re on our minds, because using environmentally-certified, sustainable materials is a big part of who we are. So, in addition to fast, high-quality, high-value printing, we can help you pass a special “bonus” on to your customers...
Orbus Exhibit & Display Group, Woodridge, Ill., announced that it has been recognized for the Specialty Graphics Imaging Association (SGIA) 2019 Sustainable Business Award. The Sustainable Business Award spotlights companies that have implemented projects to improve employee safety and health, reduce environmental impact, or improved business efficiency. Orbus was recognized specifically for its reduced environmental…
Visstun, Las Vegas, announced its Everything Green program. This program replaces Visstun's current paperboard with paperboard that contains 30 percent or more of Sustana's EnviroLife, FSC certified, post-consumer recycled fiber at no additional cost to customers. All paper cup, container and lid products are upgraded, including paper hot, cold, and microwave cups and containers, as…
Last we heard from Starbucks, the coffee and sugary drinks giant updated its rewards program to allow members to snag free merch when they save up enough points. This week, Starbucks was back in the news for merch, this time for its new eco-friendly, color-changing branded cups that are so popular, stores are struggling to keep them in stock...