Eco-Friendly
Fluid Branding wants to plant one million trees. The distributor recently launched its "A Tree With Every Order" program, an initiative that reimagines the way promo businesses can work toward a more sustainable and socially responsible industry. Fluid's Miles Lovegrove and Kyle Scott joined the show to tell us how it works, why it matters and why it's smart business...
The New York Times recently published a story that included some alarming statistics about how tote bags might not be the eco-friendly cheat code that some people think they are. And, of course, most of Twitter was talking about it. But is the "Cotton Tote Crisis" based on misinterpreted data?...
alphabroder | Prime Line announced the launch of its Green Team Initiative as the company journeys down a new path with the ultimate goal of creating an environmental, social and governance corporate platform that is both meaningful and measurable...
UK-based clothing designer Vollebak, which bills itself as making "clothes for the future," created a black T-shirt dyed with algae, which naturally produces oxygen and absorbs carbon dioxide. Many black dyes are made with a material called carbon black, which is produced by burning petroleum to create a powder used in pigments...
It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…
Stadiums and arenas are back open for games and concerts, but things in the stands might not feel totally the same ever again. At least, if you’re in some particular arenas and stadiums, you might notice that your drink is in an aluminum cup, rather than plastic. That’s part of an initiative from Ball Corp., the manufacturer best known for...
Polyconcept North America (PCNA), Pittsburgh, announced the launch of four CamelBak Tritan Renew water bottles. The new Tritan Renew styles are made from 50% recycled material, supporting the company’s focus on bringing more sustainable sales to the promotional products market...
Screen printing has long had significant health and safety hazards, but with more sustainable technologies, those have been reduced.
Burger King recently launched a reusable packaging program where customers could use and return sandwich containers and cups. Starbucks followed suit, announcing a reuse and recycling program for cups in some locations. McDonald's and, most recently, Tim Hortons have undertaken similar initiatives...
New York State Assemblywoman Patricia Fahy introduced legislation to implement a recycling program for cannabis packaging. New York City was on the forefront of limiting single-use plastics like bags and water bottles, so limiting single-use cannabis packaging before it hits circulation makes sense...