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Chesapeake Promotional Products Association (CPPA), Specialty Advertising Counselors of Delaware Valley (SACDV), Specialty Advertising Association of Greater New York (SAAGNY) and the Northeast Representatives Association (NERA) announce 2011 show dates.
Industry leaders and staff from Promotional Products Association International (PPAI), Irving, Texas, fanned out across Capitol Hill in late March in an organized effort to discuss pending legislation relating to the promotional products industry.
Cleveland-based Proforma, a leading North American provider of graphic communications solutions, announced it added 10 new owners to its network.The following new owners joined Proforma's network: Keith Abrams, Proforma Impact Print & Promo, Gilbert, S.C. Tana & Bob Curtis and Renee & Shannon Woolridge, Proforma All Star Marketing Solutions, Tucson, Ariz. Suzanne Holler, Proforma Desert…
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Branded merchandise distributor Boundless Network, Austin, Texas, announced today that it has reached a strategic partnership agreement with fellow Austin, Texas-based distributor Identity Austin.
Life event-driven marketing (EDM) can be a useful tool in unearthing new opportunities to find or serve customers. Very different from an RFM-driven, transaction-based approach, EDM seeks to find changes in prospect and customer circumstances that signal a break from past behaviors.
When life events occur, abrupt changes in behavior often accompany them. Graduations, marriages, buying a home, the birth of a child and retirements are examples of life events that signal when past buying behaviors may not relate well to future behaviors.
Miami-based Bullet, a member of Polyconcept North America, the second largest supplier of hard goods within the promotional products industry, continues to deliver on its commitment to offer products its customers want with the introduction of seven new products. The launch includes three new styles of nonwoven totes in six or seven colors each, three new drinkware pieces in up to seven colors and a luggage handle wrap in nine color options.
Boys & Girls Clubs of America (BGCA), Atlanta, and Staples Foundation for Learning, Framingham, Mass., a private foundation created by Staples Inc., announced the five finalists of the Staples Foundation for Learning National Service Project Awards. The annual initiative invites Boys & Girls Club Torch Club members to take action in addressing environmental issues within their communities.
Sport Supply Group Inc., Dallas, announced that its board of directors approved and declared a quarterly cash dividend of $0.025 per share on the company's common stock for the third quarter of fiscal 2010, which ends March 31, 2010. The quarterly cash dividend is payable on April 16, 2010, to all stockholders of record on the close of business on April 6, 2010.
Brand Innovation Group (Big), Fort Wayne, Ind., a full-service branding and marketing company, has named Tom Carroll as client development director.
