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In 1980, Bob Lederer decided it was time to create his own promotional products company, Prime Resources Corp., after working in the industry for many years. He started with one product in a small office in Greenwich with everything, such as production and art, being outsourced.
The scale of the audience accessible through gaming is simply staggering. In terms of potential reach, it rivals television as a medium. Yet, according to Forrester, 84% of marketers have no plans to use games in their marketing efforts.
When my grandparents moved into a retirement center, I helped with the garage sale. My cousin Claire and I were joking about how best to display the odds and ends from their 60 years together when I stumbled upon a gift from the gods of high kitsch. It was a letter opener, but this was not your typical letter opener.
Some may be thinking they can't take time off ... and I get that. I am as driven as they come, but getting refreshed is important. In this rant, I'm going to encourage you to take a break.
Will you be at the ASI Chicago show this week? If so, come visit Promo Marketing at booth #344.
The hard work and creativity earned the employees of Newton Manufacturing and their float a second place finish the in Newton Fourth of July Parade for their "The Game of Newton Life" float.
Promo Marketing has launched the industry's only free product search and social sharing platform for distributors at PromoMarketing.com. The social media integration includes Facebook, LinkedIn and Twitter sharing tools.
If you're doing business, you've got to go social. As "social media" morphs into "social business," the conversation is broadening within the enterprise. In addition to Marketing and Communications, we're now seeing Legal, HR, Customer Services, Sales, and other departments adopt social technologies both internally and externally. The adoption curve is maturing.
The world's leading companies are realizing that a solid grasp of social technologies and social platforms, along with the concepts of authenticity, transparency, and trust will become critical to building global brands, transforming product development, enabling real-time customer service, and fostering social collaboration with customers and key stakeholders.
Effective August 14, 2011, children's products marketed and sold in the U.S. must comply with the new, reduced lead content limit of 100 parts per million (ppm), as set forth in the Consumer Product Safety Improvement Act of 2008 (CPSIA). Manufacturers, retailers and importers will need to ensure their regulated products are in compliance or they could face monetary fines or removal of their products from the market. Intertek, a leading provider of quality and safety solutions serving a wide range of industries, offers comprehensive CPSIA services to help manufacturers, retailers and importers identify compliance requirements and conduct required testing.
Business-to-business sales is supposed to be about a mutually beneficial relationship between buyers and sellers, but that is increasingly not the case, according to New York Times best-selling author Frank Rumbauskas of "Never Cold Call Again" and several other books.
"The process of business-to-business sales is supposed to be about a salesperson analyzing a business's problems in a particular area, and presenting solutions to solve those problems. However, the sales methods taught by today's companies—and even most books and seminars—foster exactly the opposite environment," says Rumbauskas.
