
Computer & Electronics

In 2014, new Top Level Domains (TLDs) became available. This made it possible for companies to think outside of the traditional Web domain extensions, like dot-com, dot-org and dot-gov, and use more creative or fitting extensions, like dot-law for a lawyer. Now, Afilias, a Dublin, Ireland-based domain registry…
Philadelphia-based NAPCO Media, parent company of Promo Marketing, announced that Nathan Safran has joined the company as director of research. Safran, who will lead the newly created NAPCO Research team, began his career as a Forrester research analyst and joins NAPCO from…
Wearable fitness trackers have become wildly popular in recent years. Users like to keep track of their heart rates and steps taken while they exercise.…
It’s no secret that video marketing totally has exploded. It’s pretty much become an absolute necessity for all businesses, even if they are traditional brick-and-mortar stores. A few years ago, you could get away with any kind of video quality because you might be only one of three companies on YouTube or Vimeo. Now that…
I love my smartphone, and I bet you do, too. We use these devices for work and play, taking photos of our kids and sending emails to our customers without missing a beat. I bet some of you are reading this on your phones right now. As much as modern consumer technology enables us to…
As more cities and states are moving toward banning single-use plastic bags, tech giant Apple has decided to ditch them, too, instead choosing to give customers paper bags. 9to5 Mac published a message sent to…
People love picking up T-shirts from concerts. Not only is it a way for fans to show how much they love a group or artist, it also is a keepsake that commemorates a fun evening. However, those lines at the merch stand after the show can be heinous. To stop this, an app called SideStep…
According to 24/7 Wall St., accessory maker Fossil Group Inc. announced plans to introduce more than 100 wearable products spanning eight different brands. The products will be released in time for the 2016 holiday season for Chaps, Diesel, Emporio Armani, Fossil, Kate Spade New…
Hi there, Promo Marketing audience! I’ll get to the tools in a quick second, but I wanted to introduce myself first. My name is Mandy Kilinskis. I’m the content and social media manager for distributor Quality Logo Products, Aurora, Ill. I’ll be here monthly to share practical tips on digital marketing. Enough about me—on to the…
iClick, Seattle, announced that Cynthia Troiani will represent the tech supplier as a regional sales manager for the South territory. This territory includes Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Tennessee, Alabama, Georgia, North Carolina, South Carolina and Florida. Troiani, a 15-year veteran in the promotional marketing industry, brings to iClick a distributor and supplier background. “We are…