Computer & Electronics

You Now Can Get a Dot-promo Domain Name
April 18, 2016 at 4:12 pm

In 2014, new Top Level Domains (TLDs) became available. This made it possible for companies to think outside of the traditional Web domain extensions, like dot-com, dot-org and dot-gov, and use more creative or fitting extensions, like dot-law for a lawyer. Now, Afilias, a Dublin, Ireland-based domain registry…

NAPCO Media Adds Nathan Safran as Director of Research
April 18, 2016 at 3:40 pm

Philadelphia-based NAPCO Media, parent company of Promo Marketing, announced that Nathan Safran has joined the company as director of research. Safran, who will lead the newly created NAPCO Research team, began his career as a Forrester research analyst and joins NAPCO from…

5 Tips for Better Product Videos, Ranked from Least to Most Expensive
April 11, 2016 at 2:58 pm

It’s no secret that video marketing totally has exploded. It’s pretty much become an absolute necessity for all businesses, even if they are traditional brick-and-mortar stores. A few years ago, you could get away with any kind of video quality because you might be only one of three companies on YouTube or Vimeo. Now that…

Using Technology for a Good Cause
April 8, 2016 at 2:57 pm

I love my smartphone, and I bet you do, too. We use these devices for work and play, taking photos of our kids and sending emails to our customers without missing a beat. I bet some of you are reading this on your phones right now. As much as modern consumer technology enables us to…

Apple Transitions from Plastic to Paper Bags
April 7, 2016 at 3:18 pm

As more cities and states are moving toward banning single-use plastic bags, tech giant Apple has decided to ditch them, too, instead choosing to give customers paper bags. 9to5 Mac published a message sent to…

SideStep App Lets Music Fans Skip the Long Merch Lines
March 24, 2016 at 3:14 pm

People love picking up T-shirts from concerts. Not only is it a way for fans to show how much they love a group or artist, it also is a keepsake that commemorates a fun evening. However, those lines at the merch stand after the show can be heinous. To stop this, an app called SideStep…

Fossil Plans to Unveil More than 100 Wearable Products
March 15, 2016 at 3:33 pm

According to 24/7 Wall St., accessory maker Fossil Group Inc. announced plans to introduce more than 100 wearable products spanning eight different brands. The products will be released in time for the 2016 holiday season for Chaps, Diesel, Emporio Armani, Fossil, Kate Spade New…

3 Free and Easy-to-use Social Media Tools Perfect for the Promo Industry
March 14, 2016 at 4:13 pm

Hi there, Promo Marketing audience! I’ll get to the tools in a quick second, but I wanted to introduce myself first. My name is Mandy Kilinskis. I’m the content and social media manager for distributor Quality Logo Products, Aurora, Ill. I’ll be here monthly to share practical tips on digital marketing. Enough about me—on to the…

iClick Announces New Regional Sales Manager
March 14, 2016 at 3:48 pm

iClick, Seattle, announced that Cynthia Troiani will represent the tech supplier as a regional sales manager for the South territory. This territory includes Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Tennessee, Alabama, Georgia, North Carolina, South Carolina and Florida. Troiani, a 15-year veteran in the promotional marketing industry, brings to iClick a distributor and supplier background. “We are…