A Wise Strategy

Bob Saunders is vice president of Wise, a manufacturer of traditional forms, tags and labels, and digital printing solutions to the reseller market.

Bill Prettyman is President and CEO of Wise, Alpharetta, GA. Wise manufacturers industrial/prime labels and tags, traditional forms, and digitally printed products and services for resale only. Its core business is primarily focused on relationships with independent business forms distributors.

What creates the greatest opportunity for long-term success for a print industry company? Culture. Culture, as defined by Merriam-Webster, is “the beliefs, customs, arts . . . of a particular group” and “a way of thinking, behaving or working that exists in a place or organization.” It is the industry leader’s responsibility to set the…

As the market for shorter-run, more personalized, and serialized labels continues to grow, we are only beginning to fully understand the opportunities that arise for distributors. Small brands can look like big brands, and big brands can have the flexibility and agility of small ones. It’s not exactly like having a magic genie at your…

Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…

What’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…

Have you ever thought about the value creativity brings to your business, to others, and to print industry as a whole? Without creativity, we would not have inkjet printing, data collection to measure and report on important KPIs, continued press automation to improve productivity and quality, and AI-driven data analysis to drive targeted marketing, and…

Looking to boost your sales in 2024? Ask yourself if there is any low-hanging fruit you might have missed. "Low-hanging fruit" refers to those easy sales that are no-brainers. Once identified, they are common-sense opportunities that are easily recognized by distributor and customer alike—and there might be more of them than you might think. One…

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