A Wise Strategy

Bob Saunders is vice president of Wise, a manufacturer of traditional forms, tags and labels, and digital printing solutions to the reseller market.

Print distributors are always on the lookout for profit-building opportunities. Notice we said “profit” and not “sales.” There are plenty of products that bring in sales, but do they make money? If you have products with low profit margins, you can sell a lot of them and still not make very much. This is where…

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