Staff Writer

Staff Writer
The SnugZ USA Holiday WishBook is Here!

The 2024 Holiday WishBook is here, and it’s more exciting than a kid on Christmas morning. This year’s edition is a veritable Santa’s sleigh of gifts, ensuring you find the perfect gifts for everyone on your list. Relive the joy of flipping through pages of your favorite holiday catalogs with our curated selection. Whether you're…

Map-Wear Promotions: The Ultimate Outdoor Branding Tool for Adventurers and Events

The great outdoors, where people enjoy a variety of activities from hikes and bike rides to festivals and fairs. The reasons to get out and about differ from person to person and season to season. Whatever the reason to go outside, there is one common item that nearly every person needs: wayfinding information. For hikers,…

Boost Team Spirit Promotions with Co-Sponsor Branding Visibility

Sports marketing often conjures up images of candy bars, spirit wear like T-shirts and hoodies, and banners promoting the latest sponsor of the local high school baseball team. And while all of those items are impactful, to really tap into the unique opportunities in sports marketing through promotional products, distributors should consider the world of…

Let’s Celebrate Performance – Koozie® Olympus Coolers

This year marks the 45th anniversary of the birth of the Koozie® brand. With humble beginnings, the beverage insulator that started it all would become a household name and eventually inspire the creation of high-performing drinkware and outdoor gear. With summer fast approaching, it’s time to whoop it up with Koozie® Olympus coolers! The pandemic…

Stay Cool Under the Sun with Our Awesome USA-Made Sunscreen

Hey there, sun lovers! Ready to soak up some rays without the worry? We've got just the thing for you – our super-cool sunscreen, compounded and filled right here in the USA with love and care from globally sourced materials.

Boost Cause Awareness Marketing with Eye-Catching Bandannas

As the millennial and Gen Z buying groups have come into their own, less emphasis has been put on purchasing items “just because,” and more focus has been put on purchasing items because they align with a certain cause of belief. Millennials and Gen Z consumers want to buy from companies that support a cause…

Podcast: Executive Insights on the ASI, PRINTING United Alliance Deal

ASI President/CEO Tim Andrews and PRINTING United Alliance President Dave Leskusky deliver an in-depth perspective on how ASI’s acquisition of a promo-focused events and media portfolio from PRINTING United, along with a new partnership between the organizations, will benefit print and promo purveyors.

PromoCentric Acquires Glazer Promos

PromoCentric, a leading promotional products company based in Newmarket, New Hampshire, announced the acquisition of Glazer Promos, a well-respected provider of branded merchandise located in Mahwah, New Jersey. This strategic move strengthens and solidifies PromoCentric’s position as a leading promotional product provider in the Northeast, offering clients unmatched support when increasing brand awareness, creating engagement…

PRINTING United Alliance Forms Strategic Partnership with ASI

PRINTING United Alliance, Fairfax, Virginia, today announces a strategic partnership with the Advertising Specialty Institute (ASI), a leading technology, marketing, and information provider in the $26.1 billion promotional products industry.

Koozie Group Announces Departure of Melissa Ralston as CRO, Among Leadership Changes

Koozie Group, Clearwater, Florida, bids farewell to Melissa Ralston, who steps down from her role as chief revenue officer effective May 31. The move follows a dynamic period in which Koozie Group has made excellent strides in its continued commitment to enhancing the customer experience, fueling organic customer expansion,…