Staff Writer

Staff Writer
Proforma CEO Vera Muzzillo Takes Home Silver Stevie Award

Proforma, Cleveland, celebrates CEO Vera Muzzillo, who was named the Silver Award winner in the Female Executive of the Year category at the 20th annual Stevie Awards for Women in Business, an international competition that honors women executives, entrepreneurs, and employees; and for decades has been hailed as the world's premier business award. "This organization…

Proforma Unveils Certified Brand Specialist Program

Proforma unveiled its latest initiative– the Certified Brand Specialist training and certification program. This pioneering program is open to all who join the Proforma Family and represents a significant step forward in training and onboarding. It showcases Proforma's commitment to excellence and innovation within the print, promotional products, and packaging industry. The Certified Brand Specialist…

STAHLS' Adds Sport-Stitch Embroidery Technology

STAHLS', St. Clair Shores, MI, is announcing the launch of Sport-Stitch, a heat-applied solution to custom embroidery. Sport-Stitch offers a stitched appearance without the need for any sewing, providing a hassle-free, time-saving, and cost-effective alternative for achieving high-quality embroidered finishes. Perfect for jerseys, jackets, and headwear, this new product allows for apparel decorators to diversity…

The Psychology of Gifting: Boosting Recognition Product Impact

In this article, we will explore into the psychology of gifting and its impact on relationships, exploring how businesses strengthen their connections with employees and customers. As a promotional products distributor, understanding this aspect is crucial, and we will discuss how you can leverage it to recommend the most suitable products to your customers. No…

Orbus Named 2024 Sage A-Rated Supplier

Orbus Visual Communications, Woodridge, IL, has been named a 2024 SAGE A-rated supplier. PPAI technology partner SAGE has announced its 2023 rating award winners, which are suppliers and decorators who earn A+ or A ratings.

commonsku Announces Brand Refresh

commonsku, Toronto, a promotional products business and sales software, launched a fresh new brand reflecting the changing times and bold new direction. “Over a decade has passed since we first launched our brand and our beloved mascot, skubot, and now we’re thrilled to launch a brand new refresh architected by our vice president of marketing,…

BEL Promo Promotes Alan Tabasky to President, Chief Supply Chain Officer

In a strategic move to propel growth and amplify success, BEL Promo, Miami, announced the elevation of Alan Tabasky to the position of president of BEL Promo and chief supply chain officer of BEL USA. Tabasky, a seasoned leader, will further drive the strategic growth of BEL Promo.chief "We have such a great team at…

CoasterStone Announces Partnership with Conimar Custom

CoasterStone, a division of DSH Indiana Inc., Carmen, IN, proudly announces the exclusive distributorship of Conimar Custom promotional products. This partnership brings the popular Chop-Chop flexible cutting mats, placemats, service mats, as well as additional coaster sizes and material options to CoasterStone's top product line. "Our new partnership with Conimar will combine the manufacturing and…

Midnite Snax Announces Promo Industry Partnership with Tony's Chocolonely

Midnite Snax, Bethpage, NY, announced that it has entered into a partnership agreement with Tony's Chocolonely, an international gourmet chocolate brand, to exclusively market their branded corporate gifts. Tony's Chocolonely is widely known as a global leader in the pursuit of socially responsible chocolate sourcing. While Tony's Chocolonely is synonymous with mouthwatering chocolate, they have…

Rob Watson Returns to Vantage Apparel as New CEO

Vantage Apparel, Avenel, NJ, announced the return of Rob Watson as the company's new CEO. With more than 20 years of industry experience and a successful tenure as Vantage's chief experience officer, Watson's return signals a new chapter in the company's growth and innovation. Watson's deep knowledge and understanding of the promotional apparel industry make…

OrderMyGear Acquires DistributorCentral

OrderMyGear (OMG) announced today the acquisition of DistributorCentral, a leading technology provider for suppliers and distributors in the promotional products industry. The strategic move further positions OMG as a critical player in the branded merchandise ecosystem. Clients now have a single technology partner to sell, manage, and order branded merchandise across sales channels. The deal…

HALO Announces Retirement of Dawn Olds

HALO, Sterling, IL, announced the retirement of Dawn Olds, a member of the HALO family or more than 35 years. Olds' tenure at HALO has been marked by unwavering dedication, innovative leadership, and a profound impact on both the company and the industry. Olds has played a pivotal role…

AIA Unveils a Transformational Rebrand

AIA Corporation, Appleton, WI, announced its bold and exciting rebrand, which reflects the company's commitment to empowering success for its customers (referred to as owners) MVP suppliers, and staff. At the core of this rebrand is a deep understanding that every conversation matters, whether it is about solving problems, discovering opportunities, or forming connections. Ultimately,…

Unleash Branding Potential with New Snap-and-Go Pet Triangle

Near the end of each year, promotional products distributors everywhere are hearing the same question from most of their customers: “What’s new?” While so many products stand the test of time (for good reason), customers are always on the lookout for that new product or trend that will elevate their branding campaigns going into the…