Once again, Xbox’s rectangular console has shown an opportunity for simple but straightforward branding. We’ve seen it with pizza-scented controllers for the “Teenage Mutant Ninja Turtles: Mutant Mayhem” movie, and a dreamhouse-themed console for Barbie. Bluey: The Video Game, based on the hit Australian animated children’s show “Bluey,” hit shelves last week. And while the…
Gabby Houck
A Chinese seller of handbags – including knockoff Marc Jacobs totes – has launched a declaratory judgment lawsuit against the high-fashion powerhouse brand.
A New Jersey man's commute became a spectacle when he was named OMNY’s billionth customer of 2023. And for unknowingly achieving this feat, he received a new T-shirt, an eyeglass cleaning cloth imprinted with a subway map, and a $100 OMNY card.
If you’ve ever considered Shake Shack your “brand” then you’re in luck. The fast food burger joint has just launched a new merch collection that screams “I’m ready to eat a burger, and probably dip my fries in my milkshake.” Instead of opting for the streetwear direction…
Brendan Menapace, senior content director for Print+Promo Marketing Magazine, hosted an educational session on kitting alongside Nathan Goldberg, president of Specialized at PRINTING United Expo last week in Atlanta, Georgia.
As buying habits are skewing greener and greener, especially as younger generations age into being the primary targeted end-user demographics. Millennials and Gen Zers want products that they can feel good about using. For suppliers, decorators, and distributors, it's crucial to learn about how your product offerings can be more environmentally friendly. A session yesterday…
Day two of the 2023 Wide-Format Summit was organized like a funnel — starting out broad and…
For those tailgates, kids’ soccer games, or watch parties, people are going to need coolers, reusable water bottles, pennants — the list goes on. This is where promotional product distributors can jump in.
Packaging plays a huge role in branding, image, and overall judgment of a product. Even though it typically gets torn apart, discarded, and eventually thrown away, packaging will always set the tone. It’s what takes a product from being great to being amazing.
In honor of Black History Month, we wanted to take some time to highlight the Black pioneers of the…
Sustainability is often at the forefront of most people’s minds. Increasingly, people are finding ways in their everyday routines to live green with the help of reusable water bottles, dryer balls, shampoo bars, and — most importantly for this article — reusable bags. As the usage of single-use plastic bags continues to decline, with major…
We poked around the industry and chatted with some suppliers to help give you all a sneak peek of what new products to expect in the months ahead. Let’s get into it.
Epson has partnered with renowned Japanese fashion designer Yuima Nakazato and his eponymous YUIMA NAKAZATO brand at Paris Haute Couture Fashion Week Spring - Summer 2023 to unveil creations that are both stunning and sustainable. In addition to utilizing Epson's digital textile printing to reproduce his…
To distributors, it might not seem like the best fit. After all, food has an expiration date. How then will your client remember you? The answer is simple — give them an experience they simply cannot forget. Dawn Pilon, account executive for Chocolate Chocolate, Blaine, Washington, believes one of the biggest mistakes distributors...
