Castle Merchandising

How often do you look at your watch throughout the course of a day—15 times, 30 times, more? On average, people check their watches 36 times per day! Every time that watch is looked at, the wearer is reminded why the watch was received, whether it was as a corporate gift, a sales award or a milestone gift. And there is even greater impact if there is a logo imprinted on the dial. Do you remember your grandfather’s watch? He had only one that he wore for every occasion. Today, most people own several watches to coordinate with their wardrobe. People want watches to