Brendan Menapace

Brendan Menapace

Brendan Menapace is the content director for Promo+Promo Marketing.

The Paris Olympics Feature Cardboard Bed Frames for Athletes

The Tokyo 2020 Olympics were special. For one, they didn’t actually happen in 2020, thanks to the COVID-19 pandemic. They also introduced skateboarding, but that’s a topic for another day. One thing the Tokyo games have in common with the upcoming Paris Summer Olympics is the use of cardboard bed frames in the Olympic Village…

Researchers Develop 3-D Printing Process Using Scrap Wood

The advancement of 3-D printing could change the way products are made. And, in an increasingly eco-conscious world, consumers want products that they know were made sustainably, but also of high quality. Researchers have developed a method of 3-D printing using wood scraps to create new wooden products that look and feel like products made…

Orbus Visual Communications Acquires CRĒO Industrial Arts

Orbus Visual Communications, Woodridge, Illinois, announced that it has acquired Seattle-based CRĒO Industrial Arts, a custom fabricator that specializes in architectural and exhibit products for organizations that include museums and public art installations. Financial terms of the deal were not released. “We are excited to collaborate with CRĒO’s remarkable team,” said Orbus CEO Gary Keefer.…

Starbucks' Summer Drinkware Line Leans Into Cold Beverage Demand

Starbucks just released its latest drinkware line for the summer, complete with new color combinations and twists on the releases from the previous year. Some of the products are ones we've seen in the last few seasonal drops, with different color schemes to fit the summery vibe. For example, the Cold Cups this time come…

Gildan’s Sales & Earnings Decline in Q1 as Proxy Fight Continues

As a battle with activist investors and co-founder/former CEO Glenn Chamandy continues, Top 40 supplier Gildan (asi/56842) reported Wednesday, May 1, that its sales dropped 1% and its net earnings were down about 20% year over year in the first quarter of 2024. The financial report comes as the publicly traded apparel manufacturer is reportedly…

Wise Business Forms Acquires Phoenix Data Inc.

Wise Business Forms, Alpharetta, Georgia, announced yesterday that it has acquired Phoenix Data Forms, a print supplier based in Montgomery, Pennsylvania, that specializes in business forms and similar print products. The deal was affective as of April 30, 2024. In a statement issued by Wise, the company said that the acquisition will provide former Phoenix…

How the Paris Olympics Uses Creative Packaging (But Minimal Cliché) for Merchandise

With the Paris Olympics only a few months away, we’re starting to get a look at what fans both in Paris and from afar can purchase from the various e-commerce platforms the IOC is working with. Like other big-ticket international events like the World Cup, the Olympics merchandise reflects on the host city/country and its…