Alexandra Braunstein

Alexandra Braunstein

Alexandra Braunstein has been helping world class brands grow and optimize their email marketing strategies and initiatives for over a decade. As an email strategist for Return Path, Alexandra uses her passion for analytical and creative thinking to help marketers refine their email programs, resulting in more emails getting delivered to the inbox, improved subscriber engagement, and increased ROI.

August 12, 2019 6 Tips for Developing an Impactful Email Onboarding Series

Most brands send a welcome email, but highly successful ones focus on an email onboarding series.

March 28, 2019 4 Reasons to Decrease Email Frequency

As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing.

March 4, 2019 Using Post-Purchase Emails to Create Loyal Customers

As marketers, we often focus on emails that drive a sale, with less consideration for the post-purchase emails a customer receives.

October 8, 2018 3 Reasons Subscribers Are Ignoring Your Emails

A successful email program begins and ends with subscriber engagement.