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Yeti also hired several C-suite executives prior to the filing, including Matthew Reintjes as CEO, and Richard Shields as chief financial officer.
The company had a profitable 2015—driving sales up from $89.9 million in 2013 to $468.9 million in 2015, according to Forbes. The recent, growing demand for drinkware and coolers could be the reason for this shift. Cooler net sales increased 89 percent in 2016, and drinkware sales increased 704 percent.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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