WorkflowOne Helps Raise Awareness for Parent Project Muscular Dystrophy
Coach To Cure MD is a partnership between the American Football Coaches Association (AFCA), a professional organization for over 10,000 college football coaches and staff, and Parent Project Muscular Dystrophy (PPMD), the largest national charity devoted exclusively to Duchenne muscular dystrophy. In 2008 the AFCA adopted PPMD's Coach To Cure MD program as one of their charity efforts. The goals of Coach To Cure MD are to raise national awareness of the disorder and raise money to fund research for a cure. One football Saturday of each season (this year it will be on September 24, 2011) AFCA coaches nationwide agree to promote Coach To Cure MD by wearing armbands, mentioning Coach To Cure MD during on and off-field interviews, and in some instances doing even more extensive media relations around the date.