What's Trending in Training
Get in on the health kick by learning what's new with gym and workout products
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Murray Siegel, CAS, marketing director for Baltimore-based Towel Specialties, described how brightening color choices is beneficial for promotional purposes. While the company's Turkish Workout Towel had previously only been sold in white, the perennial best seller is now being made in a variety of vivid hues. "Customers often mix their colors so that, at big events like a multi-participant marathon, there is an eye-grabbing sea of colors at the start of a race," Siegel explained. "This visual statement not only has impact, but is great for publicity photos and other PR."
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Kelly Sheridan
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