It’s in the Bag
WHAT TO THINK ABOUT WHEN TALKING CORPORATE EVENTS
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Distributors would be well served to pay attention to the market and focus on items that are popular in the mainstream, while still fitting into a company’s tightened event budget. Duffy continued, “Right now, the trend in event giveaways is in nonwoven polypropylene bags. Whether it’s a sturdy trade-show bag, seminar tote, summer backpack giveaway or room gift bag for conference attendees, nonwoven polypropylene is a hot material.” Such an offering taps into the enduring strength of the green movement and people’s willingness to recycle and conserve energy.
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Charles Plyter
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