While so far this is a small issue, amounting to one conference attendee politely complaining on Instagram, it did result in a piece in the New York Times addressing possible sexism in the marketing, and has also been picked up by popular news site Wonkette. The case could be made then, that any goodwill Goldman gained with the promotion could be canceled out by people reading the articles questioning the promotion online. In fact, given the two sites' large readerships, the P.R. damage has the potential to be worse than the gain.
Was This Goldman Sachs Promotion Sexist?
While so far this is a small issue, amounting to one conference attendee politely complaining on Instagram, it did result in a piece in the New York Times addressing possible sexism in the marketing, and has also been picked up by popular news site Wonkette. The case could be made then, that any goodwill Goldman gained with the promotion could be canceled out by people reading the articles questioning the promotion online. In fact, given the two sites' large readerships, the P.R. damage has the potential to be worse than the gain.
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