The music video features a band of lawyers singing the company's qualms, and pleading with the public to cease saying phrases like, "Velcro shoes" when the fastener isn't actually Velcro brand.
The company also launched a Don't Say Velcro webpage to explain more specifics about its case.
"It's not about doing it for us, it's about doing the right thing," the website reads. "Successful brands around the world need your support to help protect trademark guidelines. Pledge to end the era of broken trademark laws."
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.