To Protect, Serve and Promote
Safety products let end-users know companies care
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“We’re trying to take some seriousness away from these products so as to find a way for them to reach people who are subject to risk,” said Wallace, who has encountered resistance to the products when not presented as promotional tools.
While everyone is subject to risk, the first populations of people that come to mind are those living in hurricane, flood and severe weather zones. Wallace would like to reach such populations and many more by getting businesses and organizations to hand out packets at events, trade shows or within welcome packets to new employees. “Then people would have a survival tool in their kitchen cabinets that could one day come in very handy,” he said.
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- Companies:
- Compass Industries
- Survivor Industries
Sharon R. Cole
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