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Customizable die-cut paper-based webkeys were first introduced in 2009, and according to Butler, have been steadily gaining in popularity. Consumers simply detach and insert the webkey into any USB port, PC or MAC, and are then instantly and seamlessly taken to a landing page, microsite, multi-media presentation, e-commerce site and more, where they can learn, engage, participate in a promotion, or simply shop. With no more lengthy URLs to memorize, and no flash memory or programs to download, USB Insert nano webkeys, with simple plug-and-play technology, represent a new generation of affordable mass media marketing solutions that deliver results.
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