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7. Make It Personal
Customization makes the recipient feel important, which makes it more likely they actually will use it. “The HDI (digitally printed) drinkware items we carry are capable of variable data imprinting,” Augustine said. “Some of the coolest jobs we have been running include individual personalization. This can include text or photos. One of the more popular themes are sports teams imprinting with a full-color design, but on the opposite side, it features a player’s photo and name, or a season ticket holder’s name and seat information. When you personalize a product like this, the value is significantly increased and it becomes a collector piece.”
- Companies:
- HOWW Manufacturing
- Logomark
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.